Profession eBusiness manager

EBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • ICT market

    The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.

  • Business strategy concepts

    The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.

  • Mobile marketing

    The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.

  • Business intelligence

    The tools used to transform large amounts of raw data into relevant and helpful business information.

  • Electronic communication

    Data communication performed through digital means such as computers, telephone or e-mail.

  • Digital marketing techniques

    The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.

  • E-commerce systems

    Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

Skills

  • Plan marketing strategy

    Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Define technology strategy

    Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.

  • Implement marketing strategies

    Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

  • Analyse business requirements

    Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.

  • Plan digital marketing

    Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

  • Create business process models

    Develop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.

  • Implement strategic planning

    Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.

  • Track key performance indicators

    Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Perform business analysis

    Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.

  • Develop online sales business plan

    Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.

Optional knowledge and skills

business process modelling communicate with customers apply customer engagement strategy ict sales methodologies measure customer feedback publishing strategy web analytics make strategic business decisions build business relationships business requirements techniques information confidentiality conduct search engine optimisation lead the brand strategic planning process brand marketing techniques sales argumentation use different communication channels