Profession spokesperson

Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.

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Personality Type

• Enterprising / Artistic

Knowledge

• Forming of public opinion

  The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.

• Diplomatic principles

  The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.

• Communication principles

  The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

• Corporate social responsibility

  The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

• Rhetoric

  The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.

Skills

• Analyse external factors of companies

  Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

• Protect client interests

  Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.

• Prepare presentation material

  Prepare the documents, slide shows, posters and any other media needed for specific audiences.

• Develop communication strategies

  Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Establish relationship with the media

  Adopt a professional attitude to respond effectively to the demands of the media.

• Perform public relations

  Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.

• Perform interviews

  Research the context of the interview. Plan availability. Prepare yourself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.

• Conduct public presentations

  Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.

• Speak in public

  Address a group of listeners in a structured, deliberate manner to inform, influence or convince them.

Optional knowledge and skills

Source: Sisyphus ODB