Profession advertising copywriter
Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
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- Product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
- Write to a deadline
Schedule and respect tight deadlines, especially for theatre, screen and radio projects.
- Meet expectations of target audience
Research the needs and expectations of the target audience to ensure the program's theme meets both.
- Develop creative ideas
Developing new artistic concepts and creative ideas.
- Apply grammar and spelling rules
Apply the rules of spelling and grammar and ensure consistency throughout texts.
- Create advertisements
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
- Identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
- Follow a brief
Interpret and meet requirements and expectations, as discussed and agreed upon with the customers.
- Brainstorm ideas
Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.