Profession advertising copywriter

Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.

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Personality Type

  • Enterprising / Artistic

Knowledge

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

Skills

  • Write to a deadline

    Schedule and respect tight deadlines, especially for theatre, screen and radio projects.

  • Apply grammar and spelling rules

    Apply the rules of spelling and grammar and ensure consistency throughout texts.

  • Brainstorm ideas

    Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Create advertisements

    Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.

  • Follow a brief

    Interpret and meet requirements and expectations, as discussed and agreed upon with the customers.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Meet expectations of target audience

    Research the needs and expectations of the target audience to ensure the program's theme meets both.

Optional knowledge and skills

typography evaluate advertising campaign types of media desktop publishing coordinate advertising campaigns proofread text printing techniques lay out digital written content analyse consumer buying trends evaluate writings in response to feedback perform market research practice humour draft press releases create storyboards perform media outlets research manage budgets give live presentation develop media strategy social media marketing techniques apply desktop publishing techniques conduct search engine optimisation analyse cultural trends