Profession advertising copywriter
Advertising copywriter develop and coordinate the content of advertisements.
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Personality Type
- Investigative / Enterprising
- Artistic / Investigative
Related professions advertising, publicity
- Advertisement designer
- Advertisement photographer
- Advertising account executive
- Advertising professional
Knowledge
- Advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
Skills
- Brainstorm ideas
Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.
- Write to a deadline
Schedule and respect tight deadlines, especially for theatre, screen and radio projects.
- Develop creative ideas
Developing new artistic concepts and creative ideas.
- Create advertisements
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
- Identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
- Apply grammar and spelling rules
Apply the rules of spelling and grammar and ensure consistency throughout texts.
- Meet expectations of target audience
Research the needs and expectations of the target audience to ensure the program's theme meets both.
- Follow a brief
Interpret and meet requirements and expectations, as discussed and agreed upon with the customers.
Optional knowledge and skills
draft press releases analyse consumer buying trends manage budgets printing techniques create storyboards apply desktop publishing techniques typography practice humour analyse cultural trends evaluate writings in response to feedback types of media develop media strategy coordinate advertising campaigns desktop publishing proofread text conduct search engine optimisation evaluate advertising campaign lay out digital written content perform media outlets research give live presentation social media marketing techniques perform market researchCommon job titles
- Copywriter
- Jr. copywriter
- Creative copywriter
- Senior copywriter
- Marketing copywriter