Profession advertising copywriter

Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.

Personality Type

• Enterprising / Artistic

Knowledge

• Product comprehension

  The offered products, their functionalities, properties and legal and regulatory requirements.

• Copyright legislation

  Legislation describing the protection of the rights of original authors over their work, and how others can use it.

• Advertising techniques

  The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

Skills

• Write to a deadline

  Schedule and respect tight deadlines, especially for theatre, screen and radio projects.

• Meet expectations of target audience

  Research the needs and expectations of the target audience to ensure the program's theme meets both.

• Develop creative ideas

  Developing new artistic concepts and creative ideas.

• Apply grammar and spelling rules

  Apply the rules of spelling and grammar and ensure consistency throughout texts.

• Create advertisements

  Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.

• Identify customer's needs

  Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

• Follow a brief

  Interpret and meet requirements and expectations, as discussed and agreed upon with the customers.

• Brainstorm ideas

  Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

Optional knowledge and skills

Source: Sisyphus ODB