Profession advertising manager

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

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Personality Type

  • Investigative / Enterprising
  • Enterprising / Artistic

Knowledge

  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

  • Forming of public opinion

    The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Corporate social responsibility

    The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

  • Diplomatic principles

    The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Rhetoric

    The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.

  • Strategic planning

    The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.

  • Communication principles

    The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

Skills

  • Perform public relations

    Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.

  • Provide cost benefit analysis reports

    Prepare, compile and communicate reports with broken down cost analysis on the proposal and budget plans of the company. Analyse the financial or social costs and benefits of a project or investment in advance over a given period of time.

  • Draft press releases

    Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.

  • Coordinate advertising campaigns

    Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Protect client interests

    Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.

  • Advise on public image

    Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Develop public relations strategies

    Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Integrate strategic foundation in daily performance

    Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.

  • Organise press conferences

    Organise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.

  • Develop communications strategies

    Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.

  • Advise on public relations

    Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.

  • Prepare presentation material

    Prepare the documents, slide shows, posters and any other media needed for specific audiences.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Analyse external factors of companies

    Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

  • Establish relationship with the media

    Adopt a professional attitude to respond effectively to the demands of the media.

  • Coordinate marketing plan actions

    Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.

  • Perform project management

    Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.

  • Conduct public presentations

    Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.

  • Perform interviews

    Research the context of the interview. Plan availability. Prepare yourself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.

  • Manage contracts

    Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

  • Draw conclusions from market research results

    Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.

Optional knowledge and skills

receive actors' resumes examine advertisement layout recruit employees manage project metrics collaborate in the development of marketing strategies make price recommendations pricing strategies use analytics for commercial purposes business strategy concepts manage media services department give live presentation manage the handling of promotional materials advise on communication strategies manage creative department approve advertising campaign manage staff evaluate advertising campaign manage account department desktop publishing graphic design