Profession advertising media buyer
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
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- Investigative / Enterprising
- Artistic / Investigative
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Types of media
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
- Media planning
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
- Identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
- Study sales levels of products
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.
- Manage contracts
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.
- Present arguments persuasively
Present arguments during a negotiation or debate, or in written form, in a persuasive manner in order to obtain the most support for the case the speaker or writer represents.
- Meet expectations of target audience
Research the needs and expectations of the target audience to ensure the program's theme meets both.
- Negotiate terms with suppliers
Identify and work with suppliers to ensure quality of supply and best price has been negotiated.
- Develop professional network
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
- Buy advertising space
Analyse different advertising outlets in order to buy the most appropriate advertising space for the product or service such as newspapers, posters, and advertisements. Negotiate conditions, prices, and follow up on the delivery of the purchased deal.
- Manage budgets
Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.
Optional knowledge and skillsmarketing principles demography draw conclusions from market research results media studies monitor media industry research figures document interviews perform media outlets research manage online communications develop online community plan create media plan use analytics for commercial purposes create media schedule coordinate advertising campaigns evaluate advertising campaign advertising techniques analyse consumer buying trends polling techniques negotiate buying conditions
Common job titles
- Media buyer/planner
- Media buyer
- Orion - senior buyer local media activation
- Integrated media planner/buyer
- Media buyer (traditional) - mvu -
- Media buyer - native advertising
- Media planner/buyer
- Senior media buyer