Profession advertising media buyer

Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.

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Personality Type

Knowledge

  • Types of media

    The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Media planning

    The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.

Skills

  • Manage budgets

    Plan, monitor and report on the budget.

  • Negotiate terms with suppliers

    Identify and work with suppliers to ensure quality of supply and best price has been negotiated.

  • Buy advertising space

    Analyse different advertising outlets in order to buy the most appropriate advertising space for the product or service such as newspapers, posters, and advertisements. Negotiate conditions, prices, and follow up on the delivery of the purchased deal.

  • Present arguments persuasively

    Present arguments during a negotiation or debate, or in written form, in a persuasive manner in order to obtain the most support for the case the speaker or writer represents.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Meet expectations of target audience

    Research the needs and expectations of the target audience to ensure the program's theme meets both.

  • Study sales levels of products

    Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Manage contracts

    Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

Optional knowledge and skills

evaluate advertising campaign document interviews demography perform media outlets research draw conclusions from market research results polling techniques create media schedule manage online communications coordinate advertising campaigns marketing principles media studies monitor media industry research figures develop online community plan advertising techniques negotiate buying conditions analyse consumer buying trends create media plan use analytics for commercial purposes