Profession advertising media planner
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
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- Investigative / Enterprising
- Artistic / Investigative
- Media planning
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
- Advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
- Types of media
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
- Market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Cooperate with colleagues
Cooperate with colleagues in order to ensure that operations run effectively.
- Create media plan
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
- Work with advertising professionals
Cooperate with professionals in the advertising field as to ensure a smooth development of the advertising projects. Work together with researchers, creative teams, publishers, and copywriters.
- Create media schedule
Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as Continuity and pulsing.
- Meet expectations of target audience
Research the needs and expectations of the target audience to ensure the program's theme meets both.
- Meet deadlines
Ensure operative processes are finished at a previously agreed-upon time.
- Perform media outlets research
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit with the purpose.
- Cope with challenging demands
Maintain a positive attitude towards new and challenging demands such as interaction with artists and handling of artistic artefacts. Work under pressure such as dealing with last moment changes in time schedules and financial restraints.