Profession advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

Skills

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Give live presentation

    Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Persuade clients with alternatives

    Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.

  • Liaise with advertising agencies

    Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Brainstorm ideas

    Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

Optional knowledge and skills

collaborate in the development of marketing strategies media planning define brand identity publishing market recommend market-related measures create advertisements public relations examine advertisement layout marketing principles analyse cultural trends graphic design follow a brief develop media strategy types of media advise on public image coordinate advertising campaigns monitor media industry research figures evaluate advertising campaign develop public relations strategies manage budgets media studies perform media outlets research approve advertising campaign meet expectations of target audience assist in the practical actions for developing marketing campaigns brand marketing techniques create media plan draw conclusions from market research results advise on public relations analyse consumer buying trends