Profession advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

Skills

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Brainstorm ideas

    Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

  • Give live presentation

    Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.

  • Persuade clients with alternatives

    Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.

  • Liaise with advertising agencies

    Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.

Optional knowledge and skills

manage budgets advise on public relations create media plan analyse cultural trends publishing market marketing principles meet expectations of target audience follow a brief brand marketing techniques advise on public image media studies recommend market-related measures evaluate advertising campaign types of media examine advertisement layout monitor media industry research figures coordinate advertising campaigns create advertisements perform media outlets research develop media strategy media planning define brand identity analyse consumer buying trends develop public relations strategies graphic design public relations assist in the practical actions for developing marketing campaigns approve advertising campaign draw conclusions from market research results collaborate in the development of marketing strategies

Common job titles

  • Public communications specialist i
  • Marketing & communications specialist
  • Digital media specialist
  • Associate digital media specialist
  • Ooh advertising specialist
  • Marketing communications specialist
  • Communications and marketing specialist, institute at the golden gate
  • E - commerce analytics specialist (m/f)