Profession advertising specialist

Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

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Personality Type

Knowledge

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

Skills

  • Liaise with advertising agencies

    Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.

  • Persuade clients with alternatives

    Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.

  • Brainstorm ideas

    Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Give live presentation

    Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

Optional knowledge and skills

publishing market create media plan brand marketing techniques assist in the practical actions for developing marketing campaigns advise on public relations create advertisements types of media evaluate advertising campaign monitor media industry research figures recommend market-related measures follow a brief advise on public image collaborate in the development of marketing strategies develop public relations strategies meet expectations of target audience analyse consumer buying trends graphic design media studies define brand identity examine advertisement layout media planning marketing principles coordinate advertising campaigns analyse cultural trends public relations approve advertising campaign develop media strategy perform media outlets research manage budgets draw conclusions from market research results

Source: Sisyphus ODB