Profession art director

Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.

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Personality Type

  • Artistic / Enterprising


  • Personal directing styles

    Be familliar with the style of specific directors.

  • Health and safety regulations

    Necessary health, safety, hygiene and environmental standards and legislation rules in the sector of particular activity.

  • Business strategy concepts

    The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.

  • Design principles

    The elements used in design such as unity, scale, proportion, balance, symmetry, space, form, texture, colour, light, shade and congruence and their application into practice.


  • Read scripts

    Read a playbook or film script, not only as literature, but identifying, actions, emotional states, evolution of characters, situations, different sets and locations, etc.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Finish project within budget

    Make sure to stay within budget. Adapt work and materials to budget.

  • Keep up with trends

    Monitor and follow new trends and developments in specific sectors.

  • Direct an artistic team

    Lead and instruct a complete team with the required cultural expertise and experience.

  • Work with playwrights

    Work with writers through workshops or script development schemes.

  • Create solutions to problems

    Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

  • Create new concepts

    Come up with new concepts.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Consult with producer

    Consult with a motion picture producer about requirements, deadlines, budget, and other specifications.

  • Analyse the need for technical resources

    Define and make a list of the required resources and equipment based on the technical needs of the production.

  • Analyse a script

    Break down a script by analysing the dramaturgy, form, themes and structure of a script. Conduct relevant research if necessary.

  • Assemble an artistic team

    Identify required expertise and artistic needs. Look for potential human resources and candidates, solicit candidates, and conduct solicitation talks and tests. Communicate clearly about the specific project, select team members, and agree on the conditions and requirements of the project.

  • Develop design concept

    Research information to develop new ideas and concepts for the design of a specific production. Read scripts and consult directors and other production staff members, in order to develop design concepts and plan productions.

  • Cue a performance

    Plan the technical actions and interventions during an artistic performance. Determine when actors go on and off stage. Make sure these cues are followed to ensure a smooth running of the performance.

  • Determine visual concepts

    Determine how best to represent a concept visually.

  • Follow time cues

    Observe the conductor, orchestra or director and follow text and vocal score to time cues accurately.

Optional knowledge and skills

work with motion picture editing team cinematography check material rescources manage prompt book define artistic vision evaluate art quality acting and directing techniques evaluate advertising campaign trends in fashion work with video and motion picture production team coordinate with creative departments photography manage contracts contact talent agents digital marketing techniques social media marketing techniques maintain blocking notes graphic design marketing management computer equipment discover acting talent work with pre-production team coordinate advertising campaigns audiovisual equipment translate artistic concepts to technical designs advertising techniques music and video industry manage staff plan musical performances approve advertising campaign carry out interviews to select artistic team members use technical documentation supervise equipment musical instruments promote cultural venue events technical drawings lead cast and crew marketing principles carry out auditions ensure visual quality of the set select music for performance liaise with cultural partners estimate duration of work multimedia systems cultural projects negotiate with artists coordinate technical teams in artistic productions create production schedules history of fashion lighting techniques film production process musical genres search databases perform project management organise rehearsals coordinate artistic production