Profession client relations manager

Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • Corporate social responsibility

    The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

  • Public relations

    The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.

  • Communication principles

    The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

Skills

  • Manage accounts

    Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are being made.

  • Liaise with managers

    Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.

  • Advise on public relations

    Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.

  • Fix meetings

    Fix and schedule professional appointments or meetings for clients or superiors.

  • Communicate with customers

    Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

  • Analyse consumer buying trends

    Analyse buying habits or currently prevalent customer behaviour.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Supervise the management of an establishment

    Run the management of an establishment and ensure that every need for an smooth running of the operations is looked after.

  • Identify new business opportunities

    Pursue potential customers or products in order to generate additional sales and ensure growth.

  • Manage customer service

    Manage the delivery of customer service including activities and approaches that play a vital part in customer service by seeking and implementing improvements and developments.

  • Maximise sales revenues

    Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.

  • Follow company standards

    Lead and manage according to the organisation's code of conduct.

  • Guarantee customer satisfaction

    Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

  • Supervise work

    Direct and supervise the day-to-day activities of subordinate personnel.

  • Plan health and safety procedures

    Set up procedures for maintaining and improving health and safety in the workplace.

  • Create solutions to problems

    Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Perform customers’ needs analysis

    Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.

Optional knowledge and skills

supervise sales activities plan marketing campaign analyse business processes perform customer management keep records of customer interaction analyse customer service surveys sales strategies monitor customer service teach customer service techniques manage contracts implement marketing strategies data protection make strategic business decisions perform market research achieve sales targets customer service measure customer feedback study sales levels of products communicate with customer service department implement sales strategies train employees perform business analysis handle customer complaints collect customer data deliver a sales pitch collaborate in the development of marketing strategies contact customers analyse business requirements customer relationship management business management principles

Common job titles

  • Client relationship manager
  • Merchant acquiring - client relations manager
  • Account manager, client services
  • Client relations manager
  • Client relationship manager - healthcare/insurance
  • Veterinary client relations manager
  • Client partner - account manager (information technology services)