Profession commercial art gallery manager
Commercial art gallery managers manage the commercial and artistic success of the gallery.
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- Enterprising / Investigative
- Collection management software
Be familiar with specialised collection management software used to document and keep record of the museum collection.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Train employees
Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.
- Determine visual concepts
Determine how best to represent a concept visually.
- Manage artworks' transportation
Arrange transportation of art pieces between different galleries, on a national as well as an international level.
- Monitor artwork market
Estimate value and price of artwork; permanently monitor art market in order to notice trends or sudden price changes; identify which kind of artwork is selling well during a certain period of time.
- Curate artwork for exhibitions
Make decisions about the type of work gallery exhibitions will show. Identify artwork that is likely to interest the audience.
- Produce statistical financial records
Review and analyse individual and company financial data in order to produce statistical reports or records.
- Identify new business opportunities
Pursue potential customers or products in order to generate additional sales and ensure growth.
- Keep records on sales
Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.
- Supervise art gallery staff
Supervise the activities and performance of art gallery employees
- Manage relationships with artists
Develop relationships with artists new to the gallery, and extend existing relationships with established artists.
- Implement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
- Develop artistic project budgets
Developing artistic project budgets for approval, estimating deadlines and material costs.
- Negotiate with artists
Communicate and negotiate with artist and artist management about prices, terms and schedules.
- Implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
- Monitor after sales records
Keep an eye on the after sales feedback and monitor customer satisfaction or complaints; record after sales calls for thorough data analysis.
- Manage artworks' installation in the gallery
Organise tools and equipment; ensure correct and safe installation of the art piece.
- Advertise the gallery
Actively promote and advertise the art gallery. Choose and monitor advertising channels.
- Prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
- Collaborate with technical experts on artworks
Collaborate with engineers, mechanics, and other technical experts to build, install and move pieces of art.
- Carry out recruiting services
Attract, screen, select and haul on board persons fit for a job.
- Sell art
Secure and sell pieces of art in different markets. Negotiate prices, liaise with art dealers, and prevent from acquiring counterfeit art pieces.
- Prepare exhibition marketing plan
Develop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online and printed media; keep website and social media up-to-date.