Profession commercial art gallery manager

Commercial art gallery managers manage the commercial and artistic success of the gallery.

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Personality Type

  • Enterprising / Investigative

Knowledge

  • Collection management software

    Be familiar with specialised collection management software used to document and keep record of the museum collection.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

Skills

  • Train employees

    Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.

  • Determine visual concepts

    Determine how best to represent a concept visually.

  • Manage artworks' transportation

    Arrange transportation of art pieces between different galleries, on a national as well as an international level.

  • Monitor artwork market

    Estimate value and price of artwork; permanently monitor art market in order to notice trends or sudden price changes; identify which kind of artwork is selling well during a certain period of time.

  • Curate artwork for exhibitions

    Make decisions about the type of work gallery exhibitions will show. Identify artwork that is likely to interest the audience.

  • Produce statistical financial records

    Review and analyse individual and company financial data in order to produce statistical reports or records.

  • Identify new business opportunities

    Pursue potential customers or products in order to generate additional sales and ensure growth.

  • Keep records on sales

    Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.

  • Supervise art gallery staff

    Supervise the activities and performance of art gallery employees

  • Manage relationships with artists

    Develop relationships with artists new to the gallery, and extend existing relationships with established artists.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Develop artistic project budgets

    Developing artistic project budgets for approval, estimating deadlines and material costs.

  • Negotiate with artists

    Communicate and negotiate with artist and artist management about prices, terms and schedules.

  • Implement marketing strategies

    Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

  • Monitor after sales records

    Keep an eye on the after sales feedback and monitor customer satisfaction or complaints; record after sales calls for thorough data analysis.

  • Manage artworks' installation in the gallery

    Organise tools and equipment; ensure correct and safe installation of the art piece.

  • Advertise the gallery

    Actively promote and advertise the art gallery. Choose and monitor advertising channels.

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Collaborate with technical experts on artworks

    Collaborate with engineers, mechanics, and other technical experts to build, install and move pieces of art.

  • Carry out recruiting services

    Attract, screen, select and haul on board persons fit for a job.

  • Sell art

    Secure and sell pieces of art in different markets. Negotiate prices, liaise with art dealers, and prevent from acquiring counterfeit art pieces.

  • Prepare exhibition marketing plan

    Develop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online and printed media; keep website and social media up-to-date.

Optional knowledge and skills

conservation techniques maintain customer records build community relations maintain working relationships employment law teamwork principles have computer literacy apply business acumen obtain sponsorship art history cultural projects