Profession communication manager

Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

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Personality Type

  • Enterprising / Artistic

Knowledge

  • Corporate social responsibility

    The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

  • Forming of public opinion

    The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.

  • Strategic planning

    The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.

  • Diplomatic principles

    The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.

  • Communication principles

    The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

  • Office software

    The characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.

  • Grammar

    The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

  • Rhetoric

    The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.

  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

Skills

  • Advise on public image

    Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.

  • Apply grammar and spelling rules

    Apply the rules of spelling and grammar and ensure consistency throughout texts.

  • Compile content

    Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.

  • Proofread text

    Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.

  • Apply diplomatic principles

    Apply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facilitating compromise.

  • Perform public relations

    Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.

  • Protect client interests

    Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Prepare presentation material

    Prepare the documents, slide shows, posters and any other media needed for specific audiences.

  • Analyse external factors of companies

    Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

  • Develop public relations strategies

    Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.

  • Integrate strategic foundation in daily performance

    Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.

  • Develop communications strategies

    Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.

  • Advise on communication strategies

    Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.

  • Analyse internal factors of companies

    Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.

  • Identify clients' needs

    Identify the areas in which the client may require aid and investigate the possibilities for meeting those needs.

Optional knowledge and skills

develop professional network follow the news public relations organise press conferences company policies speak different languages manage visual communications advise on public relations build community relations draft press releases disseminate internal communications establish relationship with the media build international relations build business relationships social media management implement marketing strategies establish communication with foreign cultures psychological concepts perform interviews carry out forum moderation writing style guides conduct public presentations government representation manage online communications