Profession creative director
Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
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- Artistic / Enterprising
- Desktop publishing
The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Graphic design
The techniques to create a visual representation of ideas and messages.
- Advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
- Give live presentation
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
- Examine advertisement layout
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
- Manage workflow processes
Develop, document and implement traffic and workflow processes across the company for different functions. Liaise with several departments and services such as account management and the creative director to plan and resource work.
- Meet expectations of target audience
Research the needs and expectations of the target audience to ensure the program's theme meets both.
- Brainstorm ideas
Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.
- Manage creative department
Oversee the staff that create the content and visual representation of advertisement materials. Make sure that the advertising strategy is followed and customer requirements are met.
- Identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
- Manage budgets
Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.
- Manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
- Coordinate advertising campaigns
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
Optional knowledge and skillsanalyse cultural trends train employees create media plan perform media outlets research use cad software perform project management apply desktop publishing techniques create advertisements media planning develop media strategy perform market research receive actors' resumes analyse consumer buying trends types of media recruit employees approve advertising campaign evaluate advertising campaign manage the handling of promotional materials cad software
Common job titles
- Art director
- Creative director, universal creative
- Art director gfa - global football
- Sr. art director
- Executive creative director
- Creative director
- Vp, creative director
- Senior manager, brand design program