Profession creative director

Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.

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Personality Type

  • Artistic / Enterprising

Knowledge

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Desktop publishing

    The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Graphic design

    The techniques to create a visual representation of ideas and messages.

Skills

  • Examine advertisement layout

    Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.

  • Manage creative department

    Oversee the staff that create the content and visual representation of advertisement materials. Make sure that the advertising strategy is followed and customer requirements are met.

  • Brainstorm ideas

    Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Give live presentation

    Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.

  • Coordinate advertising campaigns

    Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels

  • Manage workflow processes

    Develop, document and implement traffic and workflow processes across the company for different functions. Liaise with several departments and services such as account management and the creative director to plan and resource work.

  • Meet expectations of target audience

    Research the needs and expectations of the target audience to ensure the program's theme meets both.

Optional knowledge and skills

analyse consumer buying trends approve advertising campaign develop media strategy use cad software perform market research manage the handling of promotional materials recruit employees create advertisements create media plan receive actors' resumes types of media analyse cultural trends apply desktop publishing techniques perform media outlets research perform project management cad software media planning train employees evaluate advertising campaign