Profession creative director

Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.

Personality Type

• Artistic / Enterprising

Knowledge

• Copyright legislation

  Legislation describing the protection of the rights of original authors over their work, and how others can use it.

• Desktop publishing

  The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.

• Graphic design

  The techniques to create a visual representation of ideas and messages.

• Advertising techniques

  The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

Skills

• Manage budgets

  Plan, monitor and report on the budget.

• Identify customer's needs

  Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

• Brainstorm ideas

  Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.

• Give live presentation

  Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.

• Coordinate advertising campaigns

  Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels

• Manage creative department

  Oversee the staff that create the content and visual representation of advertisement materials. Make sure that the advertising strategy is followed and customer requirements are met.

• Examine advertisement layout

  Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.

• Manage staff

  Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

• Manage workflow processes

  Develop, document and implement traffic and workflow processes across the company for different functions. Liaise with several departments and services such as account management and the creative director to plan and resource work.

• Meet expectations of target audience

  Research the needs and expectations of the target audience to ensure the program's theme meets both.

Optional knowledge and skills

Source: Sisyphus ODB