Profession eBusiness manager

EBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.

Personality Type

• Investigative / Enterprising
• Artistic / Investigative

Knowledge

• E-commerce systems

  Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

• Electronic communication

  Data communication performed through digital means such as computers, telephone or e-mail.

• ICT market

  The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.

• Digital marketing techniques

  The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.

• Business strategy concepts

  The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.

• Sales strategies

  The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

• Business intelligence

  The tools used to transform large amounts of raw data into relevant and helpful business information.

• Mobile marketing

  The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.

Skills

• Implement sales strategies

  Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

• Define technology strategy

  Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.

• Create business process models

  Develop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.

• Track key performance indicators

  Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

• Implement strategic planning

  Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.

• Analyse business requirements

  Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.

• Perform business analysis

  Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.

• Implement marketing strategies

  Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

• Plan marketing strategy

  Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

• Develop online sales business plan

  Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.

• Manage budgets

  Plan, monitor and report on the budget.

• Plan digital marketing

  Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

Optional knowledge and skills

Source: Sisyphus ODB