Profession guide

Guides assist individuals or groups on any art facility, travel or sightseeing tours or through places of touristic interest, such as museums, monuments and public places. They help people to interpret the cultural heritage of an object, place or area and provide information and guidance.

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Personality Type

  • Enterprising / Conventional
  • Social / Enterprising


  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Assemble visitor supplies

    Collect and check all required supplies and equipment before departure.

  • Handle veterinary emergencies

    Handle unforeseen incidents concerning animals and circumstances which call for urgent action in an appropriate professional manner.

  • Maintain working relationships

    Ensure effective working relationships with colleagues and others. Maintain them over long periods of time.

  • Inform visitors at tour sites

    Distribute booklets, show audio-visual presentations, give guidance and relevant comments at tour site locations. Explain the history and functionality of tour highlights and respond to questions.

  • Escort visitors to places of interest

    Bring tourists to places of interest such as museums, exhibitions, theme parks or art galleries.

  • Train guides

    Give training to fellow guides and volunteers.

  • Collect visitor fees

    Collect fees from visitors and group members.

  • Ensure health and safety of visitors

    Take the necessary precautions to ensure the physical safety of an audience or people visiting an activity. Prepare actions in case of emergency. Administer first aid and direct emergency evacuations.

  • Select visitor routes

    Examine and select points of interest, travel routes and sites to be visited.

  • Provide visitor information

    Provide directions and other relevant information to visitors.

  • Assist clients with special needs

    Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.

  • Create solutions to problems

    Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.

  • Perform clerical duties

    Perform administrative tasks such as filing, typing up reports and maintaining mail correspondence.

  • Register visitors

    Register visitors after greeting them. Distribute any required identification badges or safety devices.

  • Maintain customer service

    Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

  • Manage health and safety standards

    Oversee all personnel and processes to comply with health, safety and hygiene standards. Communicate and support alignment of these requirements with the company's health and safety programmes.

  • Speak different languages

    Master foreign languages to be able to communicate in one or more foreign languages.

  • Monitor visitor tours

    Monitor visitors' touring activities to ensure compliance with legislation and safety practices.

  • Conduct educational activities

    Plan, perform and supervise educational activities for a variety of audiences, such as for school children, university students, specialist groups, or members of the public.

Optional knowledge and skills

provide tourism related information tourism market maintain incident reporting records identify plants characteristics apply foreign languages in tourism follow environmentally-sustainable work practices promote recreation activities maintain relationship with suppliers follow ethical code of conduct in tourism environmental impact of tourism support cultural diversity manage tourist groups sightseeing information handle personal identifiable information measure customer feedback read maps demonstrate intercultural competences in hospitality services handle customer complaints local area tourism industry geographical areas relevant to tourism animal species monitor nature conservation transport visitors welcome tour groups natural areas maintenance distribute local information materials tourism sector policies plant species local geography advise on nature conservation inspire enthusiasm for nature handle tour contract details maintain relationships with doctors

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