Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
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- Investigative / Enterprising
- Pricing strategies
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase of market share.
- Marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
- Project management
Understand project management and the activities which comprise this area. Know the variables implied in project management such as time, resources, requirements, deadlines, and responding to unexpected events.
- Market pricing
Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.
- Marketing mix
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
- Market analysis
The field of market analysis and research and its particular research methods.
- Document project progress
Record the project planning and development, the work steps, the required resources and the final results in order to present and keep track of the realised and ongoing projects.
- Respond to enquiries
Respond to enquiries and requests for information from other organisations and members of the public.
- Carry out strategic research
Research long term possibilities for improvements and plan steps to achieve them.
- Use different communication channels
Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.
- Identify market niches
Analyse the composition of the markets, segment these into groups, and highlight the opportunities that each one of these niches represent in terms of new products.
- Identify potential markets for companies
Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.
- Use theoretical marketing models
Interpret different academic theories and models of academic nature and make use of them to create the marketing strategy of the company. Employ strategies such as the 7Ps, the customer lifetime value, and the unique selling proposition (USP).
- Conduct research interview
Use professional researching and interviewing methods and techniques to gather relevant data, facts or information, to gain new insights and to fully comprehend the message of the interviewee.
- Maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
- Define technical requirements
Specify technical properties of goods, materials, methods, processes, services, systems, software and functionalities by identifying and responding to the particular needs that are to be satisfied according to customer requirements.
- Analyse external factors of companies
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
- Identify customer requirements
Apply techniques and tools, such as surveys, questionnaires, ICT applications, for eliciting, defining, analysing, documenting and maintaining user requirements from system, service or product.
- Integrate marketing strategies with the global strategy
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
- Analyse internal factors of companies
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
- Plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
- Use consulting techniques
Advise clients in different personal or professional matters.
Optional knowledge and skillscopyright legislation customer insight financial capability international trade coordinate marketing plan actions e-commerce systems liaise with advertising agencies interpret financial statements social media marketing techniques plan digital marketing use analytics for commercial purposes evaluate marketing content channel marketing sales strategies social media management perform market research plan marketing campaign conduct search engine optimisation make strategic business decisions customer service develop creative ideas advertising techniques digital marketing techniques issue sales invoices brand marketing techniques
Common job titles
- Marketing manager
- Business analyst/senior product manager, websites
- Part time market assistant
- Customer success manager
- Paid search manager
- Paid search specialist
- Program manager, firstnet
- Director, customer reference program
- Paid search account manager