Profession marketing assistant

Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.  

Personality Type

• Investigative / Enterprising
• Artistic / Investigative

Knowledge

• Market research

  The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

• Marketing management

  The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.

• Marketing department processes

  The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.

• Customer relationship management

  The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

Skills

• Perform office routine activities

  Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.

• Prepare presentation material

  Prepare the documents, slide shows, posters and any other media needed for specific audiences.

• Build business relationships

  Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

• Support managers

  Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.

• Update budget

  Make sure that a given budget remains up to date using most recent and most accurate information. Anticipate possible variations and ensure that the set budgetary goals can be reached within the given context.

• Organise business documents

  Put together documents coming from the photocopier, the mail, or the daily operations of businesses.

• Revise drafts made by managers

  Revise drafts made by managers in order to check completeness, accuracy, and formatting.

• Process commissioned instructions

  Process instructions, usually oral ones, provided by managers and directives on actions required to be made. Take note, inquire, and take action on the commissioned requests.

• Draft corporate emails

  Prepare, compile, and write mails with the adequate information and an appropriate language to make internal or external communications.

• Manage the handling of promotional materials

  Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.

• Assist in the practical actions for developing marketing campaigns

  Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Perform business research

  Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.

• Manage personnel agenda

  Schedule and confirm appointments for the personnel of the office, mostly managers and directive employees, with external parties.

• Follow the statutory obligations

  Understand, abide by, and apply the statutory obligations of the company in the daily performance of the job.

• Communicate schedules to the people concerned

  Convey relevant scheduling information. Present the schedule to the persons concerned, and inform them of any schedule changes. Approve the schedules and verify that everyone has understood the information sent to them.

Optional knowledge and skills

Source: Sisyphus ODB