Profession marketing assistant

Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.  

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • Marketing management

    The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.

  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

  • Customer relationship management

    The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

  • Marketing department processes

    The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.

Skills

  • Support managers

    Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.

  • Draft corporate emails

    Prepare, compile, and write mails with the adequate information and an appropriate language to make internal or external communications.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Assist in the practical actions for developing marketing campaigns

    Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.

  • Perform office routine activities

    Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.

  • Revise drafts made by managers

    Revise drafts made by managers in order to check completeness, accuracy, and formatting.

  • Manage personnel agenda

    Schedule and confirm appointments for the personnel of the office, mostly managers and directive employees, with external parties.

  • Perform business research

    Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.

  • Organise business documents

    Put together documents coming from the photocopier, the mail, or the daily operations of businesses.

  • Follow the statutory obligations

    Understand, abide by, and apply the statutory obligations of the company in the daily performance of the job.

  • Communicate schedules to the people concerned

    Convey relevant scheduling information. Present the schedule to the persons concerned, and inform them of any schedule changes. Approve the schedules and verify that everyone has understood the information sent to them.

  • Process commissioned instructions

    Process instructions, usually oral ones, provided by managers and directives on actions required to be made. Take note, inquire, and take action on the commissioned requests.

  • Prepare presentation material

    Prepare the documents, slide shows, posters and any other media needed for specific audiences.

  • Manage the handling of promotional materials

    Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.

  • Update budget

    Make sure that a given budget remains up to date using most recent and most accurate information. Anticipate possible variations and ensure that the set budgetary goals can be reached within the given context.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

Optional knowledge and skills

perform mystery shopping execute email marketing translate language concepts commercial law apply social media marketing speak different languages conduct public presentations statistics social media management tabulate survey results draft press releases write work-related reports attend trade fairs persuade clients with alternatives contact customers collaborate in the development of marketing strategies public relations manage website accounting perform market research prepare visual data revise questionnaires design questionnaires prepare exhibition marketing plan liaise with financiers liaise with advertising agencies