Profession network marketer

Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

Personality Type

• Investigative / Enterprising
• Artistic / Investigative

Knowledge

• Marketing mix

  Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

• Characteristics of products

  The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

• Network marketing

  The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.

• Sales argumentation

  Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.

• Marketing principles

  The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

• Characteristics of services

  The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

• Communication

  Exchanging and conveying information, ideas, concepts, thoughts, and feelings through the use of a shared system of words, signs, and semiotic rules via a medium.

• Product comprehension

  The offered products, their functionalities, properties and legal and regulatory requirements.

• Advertising techniques

  The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

Skills

• Implement sales strategies

  Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

• Work independently in sales

  Develop one's own methods of operating with little to no supervision. Sell products, communicate with clients, and coordinate sales while working independently of others. Depend on one's self to perform day-to-day tasks.

• Apply social media marketing

  Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

• Implement marketing strategies

  Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

• Apply strategic thinking

  Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

• Carry out active selling

  Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.

• Apply customer engagement strategy

  Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.

• Sell products

  Encourage sales by identifying the customer’s buying needs and by promoting benefits and features of the organisation’s products. Respond to and resolve customer objections and agree to mutually beneficial terms and conditions.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

Optional knowledge and skills

Source: Sisyphus ODB