Profession online community manager

Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

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Personality Type

  • Enterprising / Artistic

Knowledge

  • Web analytics

    The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.

  • Marketing mix

    Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

  • Keywords in digital content

    The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.

  • Authoring software

    The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.

  • Online moderation techniques

    The strategies and methods used to interact online and moderate online users and groups.

  • Corporate social responsibility

    The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

  • Market pricing

    Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

  • Marketing principles

    The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

  • Brand marketing techniques

    The methods and systems used in researching and establishing a brand identity for marketing purposes.

  • Pricing strategies

    The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase of market share.

  • Content marketing strategy

    The process of creation and share of media and publishing content in order to acquire customers.

Skills

  • Create annual marketing budget

    Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

  • Analyse external factors of companies

    Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

  • Translate requirement concepts into content

    Develop digital content by following given requirements and guidelines.

  • Develop online community plan

    Create the community's plan to grow the online community, build usage, retain recent users and increase the user's participation.

  • Collaborate in the development of marketing strategies

    Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.

  • Manage feedback

    Provide feedback to others. Evaluate and respond constructively and professionally to critical communication from colleagues and customers.

  • Create content title

    Come up with an appealing title that draws people's attention to the content of your article, story or publication.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Integrate marketing strategies with the global strategy

    Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.

  • Track key performance indicators

    Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

  • Analyse work-related written reports

    Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.

  • Manage content development projects

    Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools to support the process.

  • Analyse consumer buying trends

    Analyse buying habits or currently prevalent customer behaviour.

  • Research website users

    Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website traffic.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Provide written content

    Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.

  • Carry out forum moderation

    Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free of illegal material and conflict.

  • Define measurable marketing objectives

    Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

  • Analyse customer service surveys

    Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.

  • Perform online data analysis

    Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.

  • Plan marketing campaign

    Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

  • Study sales levels of products

    Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

  • Coordinate marketing plan actions

    Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.

  • Evaluate marketing content

    Revise, assess, align, and approves marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the marketing objectives.

  • Follow up online user requests

    Take feedback from online visitors and take actions that address their requests according to their specific needs.

  • Align efforts towards business development

    Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.

  • Integrate strategic foundation in daily performance

    Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Analyse internal factors of companies

    Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.

  • Manage profitability

    Regularly review sales and profit performance.

  • Identify potential markets for companies

    Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.

  • Apply social media marketing

    Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

  • Use content management system software

    Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.

  • Impart business plans to collaborators

    Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.

  • Plan marketing strategy

    Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

Optional knowledge and skills

behavioural science manage schedule of tasks identify ict user needs information confidentiality manage content metadata content development processes business intelligence conduct search engine optimisation

Common job titles

  • Online community manager internship
  • Social media community manager
  • Content & community manager
  • Online community programs manager
  • Community manager
  • Online community and support manager
  • Program manager, community engagement
  • Digital marketing coordinator & community manager
  • Property manager
  • Reputation & online community manager