Profession online community manager

Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

Personality Type

• Enterprising / Artistic

Knowledge

• Keywords in digital content

  The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.

• Market research

  The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

• Marketing principles

  The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

• Corporate social responsibility

  The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

• Brand marketing techniques

  The methods and systems used in researching and establishing a brand identity for marketing purposes.

• Pricing strategies

  The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase of market share.

• Authoring software

  The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.

• Online moderation techniques

  The strategies and methods used to interact online and moderate online users and groups.

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

• Web analytics

  The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.

• Marketing mix

  Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

• Market pricing

  Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

Skills

• Define measurable marketing objectives

  Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

• Manage content development projects

  Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools to support the process.

• Analyse customer service surveys

  Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.

• Provide written content

  Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.

• Evaluate marketing content

  Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the marketing objectives.

• Integrate marketing strategies with the global strategy

  Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.

• Apply social media marketing

  Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

• Manage profitability

  Review on a regular basis sales and profit performance.

• Develop online community plan

  Create the community's plan to grow the online community, build usage, retain recent users and increase the user's participation.

• Integrate strategic foundation in daily performance

  Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.

• Coordinate marketing plan actions

  Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.

• Translate requirement concepts into content

  Develop digital content by following given requirements and guidelines.

• Plan marketing strategy

  Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

• Impart business plans to collaborators

  Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.

• Align efforts towards business development

  Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.

• Track key performance indicators

  Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

• Research website users

  Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website traffic.

• Analyse work-related written reports

  Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.

• Analyse external factors of companies

  Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

• Follow up online user requests

  Take feedback from online visitors and take actions that address their requests according to their specific needs.

• Perform online data analysis

  Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

• Plan marketing campaign

  Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

• Use content management system software

  Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Analyse consumer buying trends

  Analyse buying habits or currently prevalent customer behaviour.

• Create content title

  Come up with an appealing title that draws people's attention to the content of your article, story or publication.

• Analyse internal factors of companies

  Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.

• Carry out forum moderation

  Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free of illegal material and conflict.

• Create annual marketing budget

  Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

• Identify potential markets for companies

  Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.

• Study sales levels of products

  Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

• Develop professional network

  Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

• Collaborate in the development of marketing strategies

  Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.

• Manage feedback

  Provide feedback to others. Evaluate and respond constructively and professionally to critical communication from colleagues and customers.

Optional knowledge and skills

Source: Sisyphus ODB