Profession online marketer

Online marketers use e-mail, internet and social media in order to market goods and brands.

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • E-commerce systems

    Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

  • Content marketing strategy

    The process of creation and share of media and publishing content in order to acquire customers.

  • Company policies

    The set of rules that govern the activity of a company.

Skills

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Apply customer engagement strategy

    Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.

  • Perform video editing

    Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.

  • Inspect data

    Analyse, transform and model data in order to discover useful information and to support decision-making.

  • Apply social media marketing

    Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

  • Create new concepts

    Come up with new concepts.

  • Execute conversion testing

    Plan, execute, and measure conversion tests and experiments.

  • Implement marketing strategies

    Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

  • Perform project management

    Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.

  • Apply strategic thinking

    Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

  • Use content management system software

    Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.

  • Perform image editing

    Edit various types of images such as analogue and digital photographs or illustrations.

  • Perform copywriting

    Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a positive outlook on the organisation.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Perform online data analysis

    Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.

  • Execute email marketing

    Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.

  • Conduct mobile marketing

    Conduct mobile marketing using a mobile device e.g. tablet or smartphone. Gather personalised information and transfer it to customers in order to promote services or goods.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Plan digital marketing

    Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

Optional knowledge and skills

information confidentiality adapt to change in marketing deal with pressure from unexpected circumstances ict communications protocols intellectual property law competition law conduct search engine optimisation apply information security policies printed goods processes supervise brand management