Profession product and services manager

Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

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Personality Type

  • Investigative / Enterprising
  • Artistic / Investigative

Knowledge

  • Company policies

    The set of rules that govern the activity of a company.

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Characteristics of products

    The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

  • Characteristics of services

    The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

  • Channel marketing

    The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

  • Content marketing strategy

    The process of creation and share of media and publishing content in order to acquire customers.

Skills

  • Plan marketing strategy

    Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

  • Develop the product catalogue

    Authorise and create items in relation to the delivery of a centrally held product catalogue; make recommendations in the further developing process of the catalogue.

  • Meet deadlines

    Ensure operative processes are finished at a previously agreed-upon time.

  • Apply business acumen

    Take appropriate actions in a business environment in order to maximise possible outcome from each situation.

  • Ensure products meet regulatory requirements

    Study, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regulations.

  • Perform data analysis

    Collect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.

  • Have computer literacy

    Utilise computers, IT equipment and modern day technology in an efficient way.

  • Ensure finished product meet requirements

    Ensure that finished products meet or exceed company specifications.

  • Assign codes to product items

    Assign correct product class codes and cost accounting codes to items.

  • Handle requests for new product items

    Pass end user requests for new products to the relevant business function; update catalogue after approval.

  • Maintain relationship with suppliers

    Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

Optional knowledge and skills

plan digital marketing commercial photography post-processing of photographs consumer protection printed goods processes attention to detail build rapport with people from different cultural backgrounds

Common job titles

  • Product manager (intern) - united states
  • Product manager, payment platform
  • Solution success product manager
  • Product manager
  • Anthropologie & co. - apparel department manager
  • Honest dollar, product manager, vice president
  • Product operations associate
  • Product technology manager, google technical services
  • Product manager, solution success
  • Senior product manager - nest platform wireless