Profession product and services manager

Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

Personality Type

• Investigative / Enterprising
• Artistic / Investigative

Knowledge

• Characteristics of services

  The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

• Company policies

  The set of rules that govern the activity of a company.

• Channel marketing

  The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

• Advertising techniques

  The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

• Product comprehension

  The offered products, their functionalities, properties and legal and regulatory requirements.

• Characteristics of products

  The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

Skills

• Ensure quality of final product

  Ensure that finished products meet or exceed company specifications.

• Develop the product catalogue

  Authorise and create items in relation to the delivery of a centrally held product catalogue; make recommendations in the further developing process of the catalogue.

• Assign codes to product items

  Assign correct product class codes and cost accounting codes to items.

• Plan marketing strategy

  Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

• Meet deadlines

  Ensure operative processes are finished at a previously agreed-upon time.

• Ensure products meet regulatory requirements

  Study, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regulations.

• Maintain relationship with suppliers

  Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

• Perform data analysis

  Collect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.

• Have computer literacy

  Utilise computers, IT equipment and modern day technology in an efficient way.

• Handle requests for new product items

  Pass end user requests for new products to the relevant business function; update catalogue after approval.

• Apply business acumen

  Take appropriate actions in a business environment in order to maximise possible outcome from each situation.

Optional knowledge and skills

Source: Sisyphus ODB