Profession product development manager

Research and development department managers plan, direct and coordinate the research and development activities of a department of an enterprise or organisation or of enterprises that provide related services to other enterprises and organisations.

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Personality Type

  • Enterprising / Investigative

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  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

  • Product life-cycle

    The management of the life-cycle of a product from the development stages to the market entry and market removal.


  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Design customer experiences

    Create customer experiences to maximise client's satisfaction and profitability.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Analyse data about clients

    Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.

  • Plan product management

    Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.

  • Define technical requirements

    Specify technical properties of goods, materials, methods, processes, services, systems, software and functionalities by identifying and responding to the particular needs that are to be satisfied according to customer requirements.

  • Develop new products

    Develop and generate new products and product ideas based on market research on trends and niches.

  • Calculate production costs

    Calculate the costs for every production stage and department.

  • Combine business technology with user experience

    Analyse and exploit the points where technology, user experience, and business meet in order to create and develop new products.

  • Follow company standards

    Lead and manage according to the organisation's code of conduct.

  • Calculate design costs

    Calculate design costs to make sure the project is financially viable.

  • Analyse consumer buying trends

    Analyse buying habits or currently prevalent customer behaviour.

  • Draw conclusions from market research results

    Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.

  • Design prototypes

    Design prototypes of products or components of products by applying design and engineering principles.

  • Develop product design

    Translate market requirements into product design and development.

Optional knowledge and skills

physics design drawings quality standards measure customer feedback innovation processes liaise with managers improve business processes design metal components ensure compliance with environmental legislation maintain relationship with customers develop promotional tools analyse economic trends engineering processes legal requirements of ict products analyse cultural trends prepare market research reports liaise with engineers ensure products meet regulatory requirements consult with technical staff think analytically optimise financial performance marketing principles work in metal manufacture teams manage product testing troubleshoot manage the customer experience cost management marketing mix perform product testing create technical plans liaise with industry experts identify market niches chemistry lead a team types of metal manufacturing processes speak different languages conduct metallurgical structural analysis