Profession product development manager
Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, technical and cost criteria. They conduct research on market needs and create prototypes of new products for untapped market opportunities. Product development managers also improve and boost technological quality.
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- Enterprising / Investigative
- Market research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
- Product life-cycle
The management of the life-cycle of a product from the development stages to the market entry and market removal.
- Manage budgets
Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.
- Design customer experiences
Create customer experiences to maximise client's satisfaction and profitability.
- Perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
- Analyse data about clients
Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.
- Plan product management
Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.
- Define technical requirements
Specify technical properties of goods, materials, methods, processes, services, systems, software and functionalities by identifying and responding to the particular needs that are to be satisfied according to customer requirements.
- Develop new products
Develop and generate new products and product ideas based on market research on trends and niches.
- Calculate production costs
Calculate the costs for every production stage and department.
- Combine business technology with user experience
Analyse and exploit the points where technology, user experience, and business meet in order to create and develop new products.
- Follow company standards
Lead and manage according to the organisation's code of conduct.
- Calculate design costs
Calculate design costs to make sure the project is financially viable.
- Analyse consumer buying trends
Analyse buying habits or currently prevalent customer behaviour.
- Draw conclusions from market research results
Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.
- Design prototypes
Design prototypes of products or components of products by applying design and engineering principles.
- Develop product design
Translate market requirements into product design and development.