Profession publications coordinator

Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.

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Personality Type

  • Enterprising / Investigative

Knowledge

  • Content marketing strategy

    The process of creation and share of media and publishing content in order to acquire customers.

  • Digital marketing techniques

    The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.

  • Market participants

    The businesses, relations and opportunities of different participants in the market.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Brand marketing techniques

    The methods and systems used in researching and establishing a brand identity for marketing purposes.

  • Marketing principles

    The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

  • Project management principles

    Different elements and phases of project management.

  • Social media marketing techniques

    The marketing methods and strategies used to increase attention and website traffic through social media channels.

  • Market analysis

    The field of market analysis and research and its particular research methods.

  • Publishing market

    The trends in the publishing market and the type of books that are are appealing to a certain audience.

Skills

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Present publishing plan

    Present the timeline, budget, layout, marketing plan, and sales plan for the publishing of a publication.

  • Apply organisational techniques

    Employ a set of organisational techniques and procedures which facilitate the achievement of the set goals set such as detailed planning of personnel's schedules. Use these resources efficiently and sustainably, and show flexibility when required.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Apply social media marketing

    Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Perform project management

    Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.

  • Execute marketing plan

    Carry out all the activities involved in achieving specific marketing objectives within a given timeframe

  • Finish project within budget

    Make sure to stay within budget. Adapt work and materials to budget.

Optional knowledge and skills

hire new personnel rewrite manuscripts maintain relationship with customers manage accounts implement marketing strategies spelling accounting techniques proofread text select manuscripts read manuscripts conserve new media identify customer's needs plan digital marketing grammar apply grammar and spelling rules desktop publishing oversee quality control apply desktop publishing techniques

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