Profession publications coordinator

Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.

Personality Type

• Enterprising / Investigative

Knowledge

• Brand marketing techniques

  The methods and systems used in researching and establishing a brand identity for marketing purposes.

• Digital marketing techniques

  The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.

• Publishing market

  The trends in the publishing market and the type of books that are are appealing to a certain audience.

• Social media marketing techniques

  The marketing methods and strategies used to increase attention and website traffic through social media channels.

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

• Marketing principles

  The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

• Project management principles

  Different elements and phases of project management.

• Copyright legislation

  Legislation describing the protection of the rights of original authors over their work, and how others can use it.

• Market analysis

  The field of market analysis and research and its particular research methods.

• Market participants

  The businesses, relations and opportunities of different participants in the market.

Skills

• Execute marketing plan

  Carry out all the activities involved in achieving specific marketing objectives within a given timeframe.

• Present publishing plan

  Present the timeline, budget, layout, marketing plan, and sales plan for the publishing of a publication.

• Finish project within budget

  Make sure to stay within budget. Adapt work and materials to budget.

• Manage staff

  Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

• Perform project management

  Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.

• Apply social media marketing

  Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

• Manage budgets

  Plan, monitor and report on the budget.

• Apply organisational techniques

  Employ a set of organisational techniques and procedures which facilitate the achievement of the goals set. Use these resources efficiently and sustainably, and show flexibility when required.

Optional knowledge and skills

Source: Sisyphus ODB