Profession publications coordinator
Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
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- Enterprising / Investigative
- Marketing principles
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
- Social media marketing techniques
The marketing methods and strategies used to increase attention and website traffic through social media channels.
- Digital marketing techniques
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
- Project management principles
Different elements and phases of project management.
- Content marketing strategy
The process of creation and share of media and publishing content in order to acquire customers.
- Brand marketing techniques
The methods and systems used in researching and establishing a brand identity for marketing purposes.
- Publishing market
The trends in the publishing market and the type of books that are are appealing to a certain audience.
- Market participants
The businesses, relations and opportunities of different participants in the market.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Market analysis
The field of market analysis and research and its particular research methods.
- Present publishing plan
Present the timeline, budget, layout, marketing plan, and sales plan for the publishing of a publication.
- Perform project management
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
- Apply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
- Manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
- Perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
- Finish project within budget
Make sure to stay within budget. Adapt work and materials to budget.
- Manage budgets
Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.
- Execute marketing plan
Carry out all the activities involved in achieving specific marketing objectives within a given timeframe
- Apply organisational techniques
Employ a set of organisational techniques and procedures which facilitate the achievement of the set goals set such as detailed planning of personnel's schedules. Use these resources efficiently and sustainably, and show flexibility when required.