Profession radio producer

Radio producers are responsible for organising the making of radio shows. They oversee aspects of radio shows such as content, audio production, resource planning and personnel supervision.

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Personality Type

  • Enterprising / Artistic

Knowledge

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Project management principles

    Different elements and phases of project management.

Skills

  • Develop program ideas

    Develop ideas for television and radio programs in accordance with the studio's policy.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Obtain relevant licenses

    Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Negotiate with artists

    Communicate and negotiate with artist and artist management about prices, terms and schedules.

  • Evaluate broadcast programs

    Evaluate new and existing television and radio programs for suitability and assess the need for changes using information such as audience surveys and feedback.

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Apply organisational techniques

    Employ a set of organisational techniques and procedures which facilitate the achievement of the set goals set such as detailed planning of personnel's schedules. Use these resources efficiently and sustainably, and show flexibility when required.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

Optional knowledge and skills

select music brand marketing techniques manage feedback audio editing software monitor programming develop programming schedule interview people multimedia systems edit scripts assess sound quality assess financial viability edit recorded sound identify music with commercial potential create script for artistic production broadcast equipment manage digital archives prepare broadcasts select scripts supervise sound production types of audiovisual formats