Profession sales account manager

Sales account managers serve as intermediators between clients and the organisation, managing both sales and long term relations with the client. They have knowledge about products and services and develop contracts with customers.

Would you like to know what kind of career and professions suit you best? Take our free Holland code career test and find out.

Personality Type

  • Enterprising / Conventional

Knowledge

  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

  • Characteristics of services

    The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

  • Customer service

    Processes and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer's or service user's satisfaction.

  • Characteristics of products

    The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

  • Company policies

    The set of rules that govern the activity of a company.

Skills

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Maintain customer records

    Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.

  • Produce sales reports

    Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

  • Apply company policies

    Apply the principles and rules that govern the activities and processes of an organisation.

  • Forecast account metrics

    Make predictions on the movement of account measurements and data which give insight into an organisation's financial state in order to aid analyses and evaluate potential risks.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Maximise sales revenues

    Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.

  • Implement customer follow-up

    Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.

  • Perform customers’ needs analysis

    Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.

  • Keep records on sales

    Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.

  • Study sales levels of products

    Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

  • Manage contracts

    Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

  • Ensure customer focus

    Attitude that puts customers at the centre of the business in all cases.

  • Use customer relationship management software

    Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

  • Negotiate price

    Arrange an agreement on price of products or services provided or offered.

  • Perform data analysis

    Collect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.

Optional knowledge and skills

consumer protection adapt to changing situations deliver a sales pitch use communication techniques perform market research speak different languages use content management system software employment law accounting techniques competition law pose questions referring to documents

Common job titles

  • Director, national accounts
  • National accounts manager - off premise east coast
  • Sales account manager
  • Regional sales manager
  • Account manager - sports
  • Us head of sales
  • Account manager (not a sales position)
  • Account manager, international golf sponsorship
  • Territory sales manager - louisiana