Sociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved by describing their legal, political, and economic systems and their cultural expressions.
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- Investigative / Artistic
The group behaviour and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of surveys and experiments in order to forecast and plan work-related activities.
- Scientific research methodology
The theoretical methodology used in scientific research involving doing background research, constructing an hypothesis, testing it, analysing data and concluding the results.
- Study human societies
Gather and analyse data in order to examine how humans respond to change, how power systems come into place, how cultural movements arise, etc.
- Observe human behaviour
Make detailed notes while observing how humans interact with and react to each other, objects, concepts, ideas, beliefs, and systems in order to uncover patterns and trends.
- Perform scientific research
Gain, correct or improve knowledge about phenomena by using scientific methods and techniques, based on empirical or measurable observations.
- Monitor sociological trends
Identify and investigate sociological trends and movements in society.
- Apply scientific methods
Apply scientific methods and techniques to investigate phenomena, by acquiring new knowledge or correcting and integrating previous knowledge.
- Conduct qualitative research
Gather relevant information by applying systematic methods, such as interviews, focus groups, text analysis, observations and case studies.
- Apply statistical analysis techniques
Use models (descriptive or inferential statistics) and techniques (data mining or machine learning) for statistical analysis and ICT tools to analyse data, uncover correlations and forecast trends.
- Interpret current data
Analyse data gathered from sources such as market data, scientific papers, customer requirements and questionnaires which are current and up-to-date in order to assess development and innovation in areas of expertise.
- Apply knowledge of human behaviour
Practice principles related to group behaviour, trends in society, and influence of societal dynamics.
- Conduct quantitative research
Execute a systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques.
- Gather data
Extract exportable data from multiple sources.