Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
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- Enterprising / Artistic
- Corporate social responsibility
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
- Forming of public opinion
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.
- Communication principles
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
- Diplomatic principles
The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.
- Use different communication channels
Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.
- Speak in public
Address a group of listeners in a structured, deliberate manner to inform, influence or convince them.
- Perform interviews
Research the context of the interview. Plan availability. Prepare yourself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.
- Establish relationship with the media
Adopt a professional attitude to respond effectively to the demands of the media.
- Prepare presentation material
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
- Conduct public presentations
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
- Analyse external factors of companies
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
- Perform public relations
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
- Protect client interests
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
- Develop communications strategies
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.