Profession advertising assistant

Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.

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Personality Type

  • Conventional / Enterprising

Knowledge

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

Skills

  • Perform business research

    Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.

  • File documents

    Create a filing system. Write a document catalogue. Label documents etc.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Use communication techniques

    Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.

  • Support managers

    Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Use IT tools

    Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.

  • Liaise with advertising agencies

    Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.

Optional knowledge and skills

develop media strategy create advertisements provide written content media planning create content title collaborate in the development of marketing strategies create media schedule examine advertisement layout create media plan types of media implement marketing strategies perform media outlets research content marketing strategy perform market research design graphics monitor media industry research figures evaluate advertising campaign coordinate advertising campaigns manage budgets