Profession advertising assistant

Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.

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Personality Type

  • Conventional / Enterprising


  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.


  • Perform business research

    Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.

  • Develop creative ideas

    Developing new artistic concepts and creative ideas.

  • Liaise with advertising agencies

    Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Support managers

    Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.

  • Use communication techniques

    Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.

  • Use IT tools

    Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • File documents

    Create a filing system. Write a document catalogue. Label documents etc.

Optional knowledge and skills

collaborate in the development of marketing strategies design graphics content marketing strategy evaluate advertising campaign media planning perform market research monitor media industry research figures create advertisements coordinate advertising campaigns create content title create media plan manage budgets implement marketing strategies provide written content create media schedule examine advertisement layout types of media perform media outlets research develop media strategy

Common job titles

  • Account coordinator/assistant account executive
  • Marketing assistant
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  • Social media content manager, admin assistant
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  • Administrative assistant