Profession advertising sales agent

Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

  • Characteristics of services

    The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

  • Sales promotion techniques

    The techniques used to persuade customers to purchase a product or a service.

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Characteristics of products

    The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

  • Types of media

    The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.

  • Customer relationship management

    The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

Skills

  • Communicate with customers

    Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Record customers' personal data

    Gather and record customers' personal data into the system; obtain all signatures and documents required for rental.

  • Demonstrate motivation for sales

    Show incentives that drive someone to reach sales goals and business targets.

  • Deliver a sales pitch

    Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.

  • Advise on merchandise features

    Provide counsel on the buying of merchandise such as goods, vehicles or other objects, as well as providing information on their features and attributes to clients or customers.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Produce sales reports

    Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

  • Implement customer follow-up

    Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.

  • Guarantee customer satisfaction

    Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

  • Use customer relationship management software

    Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

  • Keep records on sales

    Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.

  • Ensure compliance with legal requirements

    Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

  • Answer requests for quotation

    Make up prices and documents for the products that customers may purchase.

  • Keep records of customer interaction

    Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.

  • Ensure customer focus

    Attitude that puts customers at the centre of the business in all cases.

  • Ensure compliance with purchasing and contracting regulations

    Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

  • Respond to customers' inquiries

    Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.

  • Contact customers

    Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.

Optional knowledge and skills

stay up to date with social media perform media outlets research carry out sales analysis apply social media marketing media formats monitor media industry research figures monitor after sales records outdoor advertising develop promotional tools develop media strategy apply technical communication skills media planning work with advertising professionals provide advertisement samples

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