Profession advertising sales agent
Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
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- Enterprising / Conventional
- Sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
- Characteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
- Sales promotion techniques
The techniques used to persuade customers to purchase a product or a service.
- Advertising techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
- Characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
- Types of media
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
- Customer relationship management
The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.
- Communicate with customers
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
- Prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
- Record customers' personal data
Gather and record customers' personal data into the system; obtain all signatures and documents required for rental.
- Demonstrate motivation for sales
Show incentives that drive someone to reach sales goals and business targets.
- Deliver a sales pitch
Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.
- Advise on merchandise features
Provide counsel on the buying of merchandise such as goods, vehicles or other objects, as well as providing information on their features and attributes to clients or customers.
- Implement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
- Produce sales reports
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
- Implement customer follow-up
Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.
- Guarantee customer satisfaction
Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.
- Use customer relationship management software
Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.
- Keep records on sales
Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.
- Ensure compliance with legal requirements
Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
- Answer requests for quotation
Make up prices and documents for the products that customers may purchase.
- Keep records of customer interaction
Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.
- Ensure customer focus
Attitude that puts customers at the centre of the business in all cases.
- Ensure compliance with purchasing and contracting regulations
Implement and monitor company activities in compliance with legal contracting and purchasing legislations.
- Respond to customers' inquiries
Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
- Contact customers
Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.
Optional knowledge and skillsstay up to date with social media perform media outlets research carry out sales analysis apply social media marketing media formats monitor media industry research figures monitor after sales records outdoor advertising develop promotional tools develop media strategy apply technical communication skills media planning work with advertising professionals provide advertisement samples
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