Profession brand manager
Brand managers analyse and plan the way a brand is positioned on the market.
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- Enterprising / Artistic
- Company policies
The set of rules that govern the activity of a company.
- Channel marketing
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
- Sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
- Define brand identity
Define the characteristics of a brand; identify what the brand stands for; develop a strong brand perception both internally and externally.
- Implement marketing strategies
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
- Lead the brand strategic planning process
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
- Implement sales strategies
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
- Select optimal distribution channel
Choose the best possible distribution channel for the customer.
- Design brand's online communication plan
Design of content and presentation of the brand in an online interactive platform.
- Create annual marketing budget
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.
- Perform brand analysis
Perform quantitative and qualitative analyses of all necessary information in order to evaluate the current state of a brand.
- Plan marketing campaign
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
- Create brand guidelines
Develop and implement guidelines for strategic brand handling by all stakeholders; discuss relevant content such as future expectations and brand guidelines; be prepared to face challenges.
- Maintain financial records
Keep track of and finalise all formal documents representing the financial transactions of a business or project.
- Perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
- Apply strategic thinking
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
- Identify new business opportunities
Pursue potential customers or products in order to generate additional sales and ensure growth.
- Carry out sales analysis
Examine sales reports to see what goods and services have and have not sold well.
- Apply social media marketing
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
- Comprehend financial business terminology
Grasp the meaning of basic financial concepts and terms used in businesses and financial institutions or organisations.
- Coordinate advertising campaigns
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
- Manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
- Execute marketing plan
Carry out all the activities involved in achieving specific marketing objectives within a given timeframe
- Manage brand assets
Process for managing brands as assets in order to maximise their value.
- Set brand positioning
Develop a clear identity and unique position in the market; communicate with stakeholders and distinguish from competitors.
- Stimulate creativity in the team
Use techniques like brainstorming to stimulate creativity in the team.
- Carry out naming strategies
Come up with names for new and existing products; adaptations to the given factors of a language and particularly to the culture are necessary in order to achieve the desired effect.
- Have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
- Perform customers’ needs analysis
Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.
Optional knowledge and skillscarry out event management price product build rapport with people from different cultural backgrounds seek innovation in current practices perform multiple tasks at the same time follow quality standards manage budgets maintain relationship with suppliers conduct search engine optimisation employment law plan new packaging designs
Common job titles
- Brand manager - hennessy
- Brand manager - chandon
- Brand manager, estates & wines
- Marketing manager, s’ip by s’well
- Sr. brand manager - lifestyle
- Manager, international marketing
- Associate brand manager
- Brand marketing manager
- Manager/senior manager, marketing - travel & lifestyle services
- Brand marketing manager - goodnes