Profession chief marketing officer

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Content marketing strategy

    The process of creation and share of media and publishing content in order to acquire customers.

  • Market analysis

    The field of market analysis and research and its particular research methods.

  • Market pricing

    Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

  • Brand marketing techniques

    The methods and systems used in researching and establishing a brand identity for marketing purposes.

  • Marketing mix

    Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

  • Business management principles

    Principles governing business management methods such as strategy planning, methods of efficient production, people and resources coordination.

Skills

  • Analyse work-related written reports

    Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.

  • Liaise with managers

    Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.

  • Create annual marketing budget

    Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

  • Track key performance indicators

    Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

  • Analyse consumer buying trends

    Analyse buying habits or currently prevalent customer behaviour.

  • Interpret financial statements

    Read, understand, and interpret the key lines and indicators in financial statements. Extract the most important information from financial statements depending on the needs and integrate this information in the development of the department's plans.

  • Study sales levels of products

    Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

  • Integrate marketing strategies with the global strategy

    Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.

  • Analyse external factors of companies

    Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

  • Identify potential markets for companies

    Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.

  • Manage profitability

    Regularly review sales and profit performance.

  • Define measurable marketing objectives

    Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

  • Align efforts towards business development

    Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.

  • Evaluate marketing content

    Revise, assess, align, and approves marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the marketing objectives.

  • Plan marketing campaign

    Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

  • Analyse internal factors of companies

    Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.

  • Use analytics for commercial purposes

    Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.

  • Plan marketing strategy

    Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

Optional knowledge and skills

consumer law trendwatching trading law printing techniques coordinate marketing plan actions impart business plans to collaborators perform market research statistics e-commerce systems graphic design develop public relations strategies prospect new customers liaise with advertising agencies international trade customer segmentation quality assurance methodologies social media marketing techniques customer insight market entry strategies implement marketing strategies financial capability use theoretical marketing models manage development of promotional material subsidiary operations communicate with customer service department project management analyse supply chain strategies

Common job titles

  • Chief marketing officer
  • Vp of e-commerce and marketing
  • Global vice president, marketing
  • Senior vice president marketing
  • Svp, marketing
  • Senior vice president, consumer marketing
  • Chief marketing officer for start-up (remote)