Profession chief marketing officer

Marketing department managers plan, direct and coordinate the sales and marketing activities of an enterprise or organisation, or of enterprises that provide sales and marketing services to other enterprises and organisations.

Personality Type

• Enterprising / Conventional

Related professions support services (internal)

• Advertising clerk
• Advertising department manager
• Bookkeeper
• Buyer
• Buyer agricultural products
• Buyer technical products
• Cartographer
• Catering worker
• Cleaning supervisor
• Cost estimator
• Education administrator
• Financial department manager
• Fundraiser
• Handyman
• IT user support technician
• Land surveyor
• Logistics worker
• Marketing professional
• Personnel department manager
• Personnel planning clerk
• Production or operations manager
• Public relations department manager
• Public relations officer, advisor
• Purchasing department manager
• Receptionist, telephonist
• Sailor
• Sales department manager
• Sales representative
• Sales representative agricultural products
• Sales representative technical products
• Sales representative, all other products
• Technical illustrator
• Transport clerk
• Transport scheduling clerk
• Writer of technical texts

Knowledge

• Brand marketing techniques

  The methods and systems used in researching and establishing a brand identity for marketing purposes.

• Market pricing

  Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

• Market analysis

  The field of market analysis and research and its particular research methods.

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

• Business management principles

  Principles governing business management methods such as strategy planning, methods of efficient production, people and resources coordination.

• Marketing mix

  Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

Skills

• Evaluate marketing content

  Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the marketing objectives.

• Use analytics for commercial purposes

  Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.

• Plan marketing strategy

  Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

• Define measurable marketing objectives

  Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

• Manage profitability

  Review on a regular basis sales and profit performance.

• Interpret financial statements

  Read, understand, and interpret the key lines and indicators in financial statements. Extract the most important information from financial statements depending on the needs and integrate this information in the development of the department's plans.

• Align efforts towards business development

  Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.

• Create annual marketing budget

  Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

• Analyse consumer buying trends

  Analyse buying habits or currently prevalent customer behaviour.

• Analyse internal factors of companies

  Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.

• Analyse work-related written reports

  Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.

• Integrate marketing strategies with the global strategy

  Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.

• Identify potential markets for companies

  Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.

• Analyse external factors of companies

  Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

• Track key performance indicators

  Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

• Liaise with managers

  Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.

• Plan marketing campaign

  Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

• Study sales levels of products

  Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

Optional knowledge and skills

Source: Sisyphus ODB