Profession commercial director

    commercial director

Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximising the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Personality Type

  • Enterprising / Conventional

Tasks commercial director

  • Identify and develop marketing strategies based on knowledge of establishment objectives, market characteristics and cost and markup factors.
  • Evaluate financial aspects of product development, such as budget cost efficiency and effectiveness, expenditure, research and development appropriations, and return-on-investment and profit-loss projections.
  • Prepare and give presentations to e.g. management, clients or press about marketing strategy
  • Translate marketing strategy into action by developing operational marketing activities and policies to promote products and services.
  • Implement operational marketing plans.
  • Develop and implement communication, promotion and activation plans.
  • Coach colleagues through teambuilding, work evaluation, motivation, etc.
  • Manage (partner) agencies during the implementation of marketing activities.
  • Confer with other departmental heads (such as design, personnel, packaging, etc.) to coordinate activities.
  • Develop distribution strategies, e.g. explore new distribution channels and assess the best channels with regard to strategy.

Related professions highest level management (>500 employees)

  • Advertising or public relations manager
  • Company director, > 500 employees
  • Finance manager
  • HR manager
  • IT manager
  • Logistics manager
  • Manager, all other services
  • Manufacturing plant manager
  • Policy or planning manager
  • R&D manager


  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

  • Risk management

    The process of identifying, assessing, and prioritising of all types of risks and where they could come from, such as natural causes, legal changes, or uncertainty in any given context, and the methods on dealing with risks effectively.

  • Commercial law

    The legal regulations that govern a specific commercial activity.

  • Project management

    Understand project management and the activities which comprise this area. Know the variables implied in project management such as time, resources, requirements, deadlines, and responding to unexpected events.

  • Customer relationship management

    The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.


  • Integrate new products in manufacturing

    Assist with the integration of new systems, products, methods, and components in the production line. Ensure that production workers are properly trained and follow the new requirements.

  • Manage sales teams

    Organise and lead a team of sales agents as part of the implementation of a sales plan. Provide coaching, impart sales techniques and directives, and ensure the compliance of sales goals

  • Use analytics for commercial purposes

    Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.

  • Implement marketing strategies

    Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

  • Manage contracts

    Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

  • Align efforts towards business development

    Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Manage sales channels

    Monitor, control and prospect new direct and intermediary ways to bring services and products to the market.

Optional knowledge and skills

e-commerce systems market pricing use theoretical marketing models manage staff prepare cost-plus pricing models train employees pricing strategies communicate with customer service department manage tender processes deliver a sales pitch perform market research customer service achieve sales targets fix meetings recruit employees analyse consumer buying trends