Profession commercial sales representative

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Would you like to know what kind of career and professions suit you best? Take our free Holland code career test and find out.

Personality Type

  • Enterprising / Conventional

Related professions communication

  • Communication professional
  • Public relations clerk

Knowledge

  • Characteristics of products

    The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

  • Customer relationship management

    The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

  • Sales promotion techniques

    The techniques used to persuade customers to purchase a product or a service.

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

  • Characteristics of services

    The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

Skills

  • Implement customer follow-up

    Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.

  • Contact customers

    Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.

  • Prospect new regional contracts

    Identify and win regional contracts/tenders for expanding stores.

  • Answer requests for quotation

    Make up prices and documents for the products that customers may purchase.

  • Have computer literacy

    Utilise computers, IT equipment and modern day technology in an efficient way.

  • Communicate with customers

    Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

  • Maintain relationship with suppliers

    Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Ensure compliance with legal requirements

    Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

  • Use customer relationship management software

    Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

  • Advise on merchandise features

    Provide counsel on the buying of merchandise such as goods, vehicles or other objects, as well as providing information on their features and attributes to clients or customers.

  • Demonstrate motivation for sales

    Show incentives that drive someone to reach sales goals and business targets.

  • Record customers' personal data

    Gather and record customers' personal data into the system; obtain all signatures and documents required for rental.

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Apply technical communication skills

    Explain technical details to non-technical customers, stakeholders, or any other interested parties in a clear and concise manner.

  • Respond to customers' inquiries

    Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.

  • Ensure compliance with purchasing and contracting regulations

    Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

  • Demonstrate products' features

    Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

  • Keep records on sales

    Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.

  • Produce sales reports

    Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

  • Ensure customer focus

    Attitude that puts customers at the centre of the business in all cases.

  • Carry out sales analysis

    Examine sales reports to see what goods and services have and have not sold well.

  • Guarantee customer satisfaction

    Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

  • Keep records of customer interaction

    Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.

Optional knowledge and skills

types of aircraft market pricing outdoor advertising provide advertisement samples speak different languages credit card payments consumer protection electronic and telecommunication equipment develop promotional tools media planning electronic communication work with advertising professionals e-commerce systems deliver a sales pitch perform media outlets research implement marketing strategies monitor media industry research figures chemical products e-procurement household products advertising techniques glassware products stay up to date with social media beverage products handle financial transactions issue sales invoices dairy and edible oil products monitor after sales records office equipment clothing and footwear products process payments production processes media formats apply social media marketing ict software specifications international commercial transactions rules show diplomacy perfume and cosmetic products develop media strategy hardware industry analyse consumer buying trends types of maritime vessels types of media