Profession commercial sales representative

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Would you like to know what kind of career and professions suit you best? Take our free Holland code career test and find out.

Personality Type

Related professions communication

  • Communication professional
  • Public relations clerk

Knowledge

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

  • Characteristics of products

    The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

  • Characteristics of services

    The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

  • Sales promotion techniques

    The techniques used to persuade customers to purchase a product or a service.

  • Customer relationship management

    The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

Skills

  • Carry out sales analysis

    Examine sales reports to see what goods and services have and have not sold well.

  • Keep records of customer interaction

    Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.

  • Ensure compliance with purchasing and contracting regulations

    Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

  • Use customer relationship management software

    Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Record customers' personal data

    Gather and record customers' personal data into the system; obtain all signatures and documents required for rental.

  • Apply technical communication skills

    Explain technical details to non-technical customers, stakeholders, or any other interested parties in a clear and concise manner.

  • Contact customers

    Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.

  • Advise on merchandise features

    Provide counsel on the buying of merchandise such as goods, vehicles or other objects, as well as providing information on their features and attributes to clients or customers.

  • Ensure compliance with legal requirements

    Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

  • Keep records on sales

    Keep records of the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records, in order to facilitate improvements in the sales department.

  • Demonstrate products' features

    Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

  • Respond to customers' inquiries

    Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.

  • Ensure customer focus

    Attitude that puts customers at the centre of the business in all cases.

  • Have computer literacy

    Utilise computers, IT equipment and modern day technology in an efficient way.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Prospect new regional contracts

    Identify and win regional contracts/tenders for expanding stores.

  • Guarantee customer satisfaction

    Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

  • Demonstrate motivation for sales

    Show incentives that drive someone to reach sales goals and business targets.

  • Answer requests for quotation

    Make up prices and documents for the products that customers may purchase.

  • Produce sales reports

    Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.

  • Maintain relationship with suppliers

    Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

  • Implement customer follow-up

    Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one's product or service.

  • Communicate with customers

    Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

Optional knowledge and skills

production processes advertising techniques electronic and telecommunication equipment issue sales invoices stay up to date with social media media formats chemical products household products ict software specifications hardware industry handle financial transactions types of aircraft monitor media industry research figures deliver a sales pitch clothing and footwear products credit card payments apply social media marketing media planning monitor after sales records glassware products dairy and edible oil products electronic communication provide advertisement samples speak different languages international commercial transactions rules analyse consumer buying trends perform media outlets research implement marketing strategies e-commerce systems market pricing types of media work with advertising professionals develop promotional tools show diplomacy process payments consumer protection beverage products e-procurement office equipment types of maritime vessels perfume and cosmetic products outdoor advertising develop media strategy