Profession destination manager

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Local area tourism industry

    The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.

  • Tourist resources of a destination for further development

    The study of touristic resources in a specific area and its potential for further development of new touristic services and events.

  • Geographical areas relevant to tourism

    The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

  • Market analysis

    The field of market analysis and research and its particular research methods.

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

Skills

  • Comply with food safety and hygiene

    Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

  • Oversee the printing of touristic publications

    Manage the printing of marketing publications and materials for the promotion of tourism-related products.

  • Build a strategic marketing plan for destination management

    Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.

  • Coordinate public-private partnerships in tourism

    Oversee public and private partners to achieve touristic development.

  • Recruit employees

    Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

  • Set up pricing strategies

    Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

  • Select optimal distribution channel

    Choose the best possible distribution channel for the customer.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Manage production of destination promotional materials

    Oversee creation, production and distribution of touristic catalogues and brochures.

  • Apply strategic thinking

    Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

  • Assess an area as a tourism destination

    Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

  • Execute marketing plan

    Carry out all the activities involved in achieving specific marketing objectives within a given timeframe

  • Coordinate efforts of stakeholders for destination promotion

    Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.

  • Plan digital marketing

    Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

  • Build a network of contacts with suppliers of tourist services

    Establish a widely spread network of suppliers in the tourism industry. Prepare the best possible package and tourist services.

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Manage distribution of destination promotional materials

    Oversee the distribution of touristic catalogues and brochures.

  • Oversee the design of touristic publications

    Monitor the design of marketing publications and materials for the promotion of tourism-related products.

  • Supervise crew

    Supervise and observe the behaviour of employees.

  • Lead the brand strategic planning process

    Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.

Optional knowledge and skills

manage contracts develop tourist information materials train employees develop strategies for accessibility design press kit for media coordinate operational activities deliver presentations on tourism report touristic facts maintain relationship with suppliers create annual marketing budget develop working procedures measure customer feedback