Profession digital media designer
Digital media designers create and edit graphics, animations, sound, text and video to assist in the creation of integrated multimedia products. They may perform activities related to the web, social networks, augmented reality and virtual reality but exclude the production of music using physical instruments and complex software sound synthesis tools. Digital media designers may program and build websites, mobile applications and other multimedia products.
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- Artistic / Investigative
- Artistic / Realistic
- Web programming
- Graphics editor software
The field of graphical ICT tools which enable digital editing and composition of graphics, such as GIMP, Adobe Photoshop and Adobe Illustrator, to develop both 2D raster or 2D vector graphics.
- Style sheet languages
The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.
- Publishing strategy
The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
- Tools for software configuration management
The software programs to perform configuration identification, control, status accounting and audit, such as CVS, ClearCase, Subversion, GIT and TortoiseSVN perform this management.
- Authoring software
The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.
- Task algorithmisation
The techniques to convert unstructured descriptions of a process into step-by-step sequence of actions of a finite number of steps.
- Copyright legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
- Integrate content into output media
Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
- Perform image editing
Edit various types of images such as analogue and digital photographs or illustrations.
- Design graphics
Apply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.
- Create website wireframe
Develop an image or set of images that display the functional elements of a website or page, typically used for planning a website's functionality and structure.
- Follow quality standards
Apply a set of measures and standards concerning the quality of processes or products, ensuring that quality is maintained and improved during work activities.
- Provide multimedia content
Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.
- Convert into animated object
Convert real objects into visual animation elements, using animation techniques such as optical scanning.
- Use markup languages
Utilise computer languages, that are syntactically distinguishable from the text, to add annotations to a document, specify layout and process types of documents such as HTML.
- Manage online content
Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.
Common job titles
- Senior visual designer
- Junior graphic designer
- Interactive designer
- Communication designer (contract)
- Social media designer, smashbox
- New media graphics coordinator
- Graphic designer