Profession digital media designer

Digital media designers create and edit graphics, animations, sound, text and video to assist in the creation of integrated multimedia products. They may perform activities related to the web, social networks, augmented reality and virtual reality but exclude the production of music using physical instruments and complex software sound synthesis tools. Digital media designers may program and build websites, mobile applications and other multimedia products.

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Personality Type

  • Artistic / Investigative
  • Artistic / Realistic

Knowledge

  • Publishing strategy

    The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.

  • Authoring software

    The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Web programming

    The programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to carry out appropriate actions and visualise the content.

  • Task algorithmisation

    The techniques to convert unstructured descriptions of a process into step-by-step sequence of actions of a finite number of steps.

  • Style sheet languages

    The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.

  • Tools for software configuration management

    The software programs to perform configuration identification, control, status accounting and audit, such as CVS, ClearCase, Subversion, GIT and TortoiseSVN perform this management.

  • Graphics editor software

    The field of graphical ICT tools which enable digital editing and composition of graphics, such as GIMP, Adobe Photoshop and Adobe Illustrator, to develop both 2D raster or 2D vector graphics.

Skills

  • Use markup languages

    Utilise computer languages, that are syntactically distinguishable from the text, to add annotations to a document, specify layout and process types of documents such as HTML.

  • Integrate content into output media

    Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.

  • Perform image editing

    Edit various types of images such as analogue and digital photographs or illustrations.

  • Design graphics

    Apply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.

  • Provide multimedia content

    Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.

  • Convert into animated object

    Convert real objects into visual animation elements, using animation techniques such as optical scanning.

  • Manage online content

    Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.

  • Create website wireframe

    Develop an image or set of images that display the functional elements of a website or page, typically used for planning a website's functionality and structure.

Optional knowledge and skills

ruby (computer programming) swift (computer programming) abap scala prolog (computer programming) coffeescript microsoft visual c++ take pictures less apply technical communication skills adobe photoshop sass haskell study media sources sap r3 common lisp javascript jenkins (tools for software configuration management) use content management system software scratch (computer programming) perl apl jsss microsoft visio ict software specifications vbscript java (computer programming) conduct content quality assurance gimp (graphics editor software) give live presentation build business relationships cobol ansible define technical requirements typescript pascal (computer programming) python (computer programming) c# apache maven multimedia systems objective-c r audio editing software adobe illustrator matlab sas language visual studio .net visual presentation techniques asp.net lisp css php assembly (computer programming) openedge advanced business language synfig puppet (tools for software configuration management) ajax perform resource planning ml (computer programming) groovy salt (tools for software configuration management) computer programming c++ analyse business requirements sketchbook pro staf perform online data analysis edit recorded sound smalltalk (computer programming) erlang perform video editing 3d printing process