Profession digital media designer

Digital media designers create and edit graphics, animations, sound, text and video to assist in the creation of integrated multimedia products. They may perform activities related to the web, social networks, augmented reality and virtual reality but exclude the production of music using physical instruments and complex software sound synthesis tools. Digital media designers may program and build websites, mobile applications and other multimedia products.

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Personality Type

  • Artistic / Investigative
  • Artistic / Realistic

Knowledge

  • Web programming

    The programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to carry out appropriate actions and visualise the content.

  • Graphics editor software

    The field of graphical ICT tools which enable digital editing and composition of graphics, such as GIMP, Adobe Photoshop and Adobe Illustrator, to develop both 2D raster or 2D vector graphics.

  • Style sheet languages

    The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.

  • Publishing strategy

    The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.

  • Tools for software configuration management

    The software programs to perform configuration identification, control, status accounting and audit, such as CVS, ClearCase, Subversion, GIT and TortoiseSVN perform this management.

  • Authoring software

    The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.

  • Task algorithmisation

    The techniques to convert unstructured descriptions of a process into step-by-step sequence of actions of a finite number of steps.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

Skills

  • Integrate content into output media

    Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.

  • Perform image editing

    Edit various types of images such as analogue and digital photographs or illustrations.

  • Design graphics

    Apply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.

  • Create website wireframe

    Develop an image or set of images that display the functional elements of a website or page, typically used for planning a website's functionality and structure.

  • Follow quality standards

    Apply a set of measures and standards concerning the quality of processes or products, ensuring that quality is maintained and improved during work activities.

  • Provide multimedia content

    Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.

  • Convert into animated object

    Convert real objects into visual animation elements, using animation techniques such as optical scanning.

  • Use markup languages

    Utilise computer languages, that are syntactically distinguishable from the text, to add annotations to a document, specify layout and process types of documents such as HTML.

  • Manage online content

    Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.

Optional knowledge and skills

scala swift ict software specifications perform online data analysis conduct content quality assurance cobol jsss microsoft visual c++ apache maven edit recorded sound sketchbook pro openedge advanced business language python objective-c scratch vbscript computer programming ansible define technical requirements c++ take pictures sap r3 study media sources ruby build business relationships jenkins gimp pascal r java prolog sass 3d printing process asp.net erlang haskell coffeescript adobe illustrator css microsoft visio puppet lisp visual basic give live presentation javascript analyse business requirements multimedia systems abap visual presentation techniques perform video editing ml audio editing software ajax staf common lisp perform resource planning salt php apl matlab c# groovy assembly use content management system software typescript synfig adobe photoshop less perl apply technical communication skills sas language smalltalk

Common job titles

  • Senior visual designer
  • Junior graphic designer
  • Interactive designer
  • Communication designer (contract)
  • Social media designer, smashbox
  • New media graphics coordinator
  • Designer
  • Graphic designer