Profession eyewear and optical equipment shop manager
Eyewear and optical equipment shop managers assume responsibility for activities and staff in specialised shops.
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- Enterprising / Conventional
- Sales activities
The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.
- Employment law
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
- Supervise merchandise displays
Work closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.
- Set sales goals
Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.
- Monitor customer service
Ensure all employees are providing excellent customer service in accordance to company policy.
- Manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
- Manage theft prevention
Apply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.
- Negotiate buying conditions
Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
- Obtain relevant licenses
Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.
- Apply health and safety standards
Adhere to standards of hygiene and safety established by respective authorities.
- Measure customer feedback
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
- Manage budgets
Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.
- Study sales levels of products
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.
- Use different communication channels
Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.
- Apply procurement
Undertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.
- Set up pricing strategies
Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.
- Maintain relationship with suppliers
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
- Order supplies
Command products from relevant suppliers to get convenient and profitable products to purchase.
- Negotiate sales contracts
Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.
- Ensure compliance with purchasing and contracting regulations
Implement and monitor company activities in compliance with legal contracting and purchasing legislations.
- Maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
- Advise customers on maintaining optical products
Provide advice to customers on how to use and protect the purchased optical products, such as eyewear.
- Maintain records of clients' prescriptions
Keep records of customers' prescriptions, payments and work orders sent to the laboratory.
- Oversee promotional sales prices
Ensure that sale prices and promotions are passed through the register as they should.
- Adhere to organisational guidelines
Adhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.
- Recruit employees
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
- Maximise sales revenues
Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
- Comply with optical prescriptions
Interpret and coordinate frames and eye measurements in accordance with the customer's optical prescriptions.
- Ensure correct goods labelling
Ensure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and adhere to regulations.
- Operate optical measuring equipment
Operate optical measuring equipment to take client's measurements; determine bridge and eye size, papillary distance, vertex distance, optical eye centres, etc., in order to manufacture customised eyeglasses or contact lenses.
- Ensure customer focus
Attitude that puts customers at the centre of the business in all cases.