Profession eyewear and optical equipment specialised seller
Eyewear and optical equipment specialised sellers sell glasses in specialised shops.
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- Enterprising / Conventional
- Sales argumentation
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
- Characteristics of products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
- Characteristics of faces
The various typologies and forms of faces in order to advise customers on the most suitable types of glasses.
- Product comprehension
The offered products, their functionalities, properties and legal and regulatory requirements.
- E-commerce systems
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
- Characteristics of services
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
- Plan aftersales arrangements
Come to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.
- Order optical supplies
Order optical equipment and materials, paying attention to the price, quality, and suitability of the supplies.
- Organise storage facilities
Order the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.
- Stock shelves
Refill shelves with merchandise to be sold.
- Advise customers on maintaining optical products
Provide advice to customers on how to use and protect the purchased optical products, such as eyewear.
- Ensure compliance with legal requirements
Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
- Sell optical products
Sell glasses and sunglasses, contact lenses, spectacles, binoculars, cleaning kits and other eye-related products, according to customer's needs in terms of optical requirements such as bi-focals, varifocals and reactolite.
- Comply with optical prescriptions
Interpret and coordinate frames and eye measurements in accordance with the customer's optical prescriptions.
- Carry out active selling
Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.
- Provide customer follow-up services
Register, follow-up, solve and respond to customer requests, complaints and after-sales services.
- Use different communication channels
Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.
- Process medical insurance claims
Contact the patient`s health insurance company and submit the appropriate forms with information on the patient and treatment.
- Provide customer guidance on product selection
Provide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.
- Prevent shoplifting
Identify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.
- Carry out products preparation
Assemble and prepare goods and demonstrate their functionalities to customers.
- Guarantee customer satisfaction
Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.
- Monitor stock level
Evaluate how much stock is used and determine what should be ordered.
- Apply numeracy skills
Practise reasoning and apply simple or complex numerical concepts and calculations.
- Examine merchandise
Control items put up for sale are correctly priced and displayed and that they function as advertised.
- Operate cash register
Register and handle cash transactions by using point of sale register.
- Process refunds
Resolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.
- Maintain store cleanliness
Keep the store tidy and clean by hovering and mopping.
- Demonstrate products' features
Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.
- Organise product display
Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.
- Recommend personalised optical products to customers
Recommend and provide advice on customer-specific glasses, contact lenses and other optical products.
- Carry out order intake
Take in of purchase requests for items that are currently unavailable.
- Issue sales invoices
Prepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and calculate the customer’s final bill.
- Identify customer's needs
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.