Profession medical sales representative
Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.
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Personality Type
- Enterprising / Conventional
Knowledge
- Health care system
The structure and function of health care services.
- Medical terminology
The meaning of medical terms and abbreviations, of medical prescriptions and various medical specialties and when to use it correctly.
- Medical devices materials
The different materials used to create medical devices such as polymer materials, thermoplastic and thermosetting materials, metal alloys and leather. In the choice of materials, attention must be paid to medical regulations, cost, and biocompatibility.
- Sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
- Medication classification
Categories of medication such as antibiotics, anti-inflammatory and antiviral.
- Medical sales industry
Suppliers, target audience, products and competitors on the medical sales market.
- Pharmacovigilance legislation
Regulations used to control and monitor adverse drug reactions at EU level.
- Sales argumentation
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
Skills
- Prospect new customers
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
- Negotiate sales contracts
Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.
- Advise customers on usage of medical products
Provide advice to customers on what medical products can be used for various medical conditions.
- Carry out sales analysis
Examine sales reports to see what goods and services have and have not sold well.
- Advise on medical device features
Provide information on how the medical device is functioning, what are its features, advantages and usability terms.
- Provide customers with order information
Provide order information to customers by telephone or e-mail; clearly communicate about price ratings, shipping dates and possible delays.
- Supervise sales activities
Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.
- Organise retail sampling events
Organise sampling and demonstration activities in order to promote a product
- Keep records on sales
Keep records the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records as well as possible, in order to facilitate improvements in the sales department.
- Carry out event management
Plan and execute all the technical and logistical aspects required for an event to be successful.
- Inform about the legal aspects of the medical device presented
Provide the healthcare staff with information about the clinical tests undertaken on a specific medical device, the legal documentation concerning its marketability and sales activity and provide any documentation in support of this.
- Issue purchase orders
Produce and review the documents needed to authorise shipment of a product from the supplier at a specified price and within specific terms.
Optional knowledge and skills
manage budgets merchandising techniques apply social media marketing biomedical science pharmacology work in a multicultural environment in health care perform market research medical statistics drive vehicles develop online sales business plan prepare exhibition marketing plan biomedical techniques plan event marketing for promotional campaigns monitor technology trends biosafety in biomedical laboratory digital marketing techniquesCommon job titles
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