Profession online sales channel manager

Online sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Channel marketing

    The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

Skills

  • Show diplomacy

    Deal with people in a sensitive and tactful way.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Apply social media marketing

    Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

  • Negotiate buying conditions

    Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.

  • Monitor online competitors

    Monitor activities of companies in the same sector offering a similar product or service in an online environment.

  • Develop online sales business plan

    Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.

  • Negotiate terms with suppliers

    Identify and work with suppliers to ensure quality of supply and best price has been negotiated.

  • Plan digital marketing

    Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

  • Apply strategic thinking

    Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

Optional knowledge and skills

perform risk analysis perform project management carry out strategic research write work-related reports e-commerce systems e-procurement use customer relationship management software employment law manage processes build business relationships manage staff