Profession online sales channel manager

Online sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

Personality Type

• Enterprising / Conventional

Knowledge

• Channel marketing

  The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

Skills

• Negotiate buying conditions

  Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.

• Plan digital marketing

  Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

• Identify customer's needs

  Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

• Show diplomacy

  Deal with people in a sensitive and tactful way.

• Develop online sales business plan

  Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.

• Negotiate terms with suppliers

  Identify and work with suppliers to ensure quality of supply and best price has been negotiated.

• Apply social media marketing

  Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

• Apply strategic thinking

  Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

• Monitor online competitors

  Monitor activities of companies in the same sector offering a similar product or service in an online environment.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

Optional knowledge and skills

Source: Sisyphus ODB