Profession product manager

Brand and product managers conduct research and design, organise and oversee the development and exposure of a brand. They establish programs for the coordination of activities and assess cost effectiveness.

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Personality Type

  • Enterprising / Conventional

Related professions marketing

  • Market analyst

Knowledge

  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

  • Socio-economic trends in your sector

    Situation and evolution of a sector from a socio-economic perspective. Economic parameters such as the value contribution to the GDP of this sector, public and private investment, open calls and funding opportunities, audience trends, and household consumption related to your sector. Monitor of social perception and political focus: social perception of the sector and its stakeholders as a whole, academic and professional acknowledgement of this sector's professionals, qualification frameworks, audience evolution and trends, government authorities related to this sector, promotional measures, rulings and public investment.

  • Product life-cycle

    The management of the life-cycle of a product from the development stages to the market entry and market removal.

Skills

  • Develop new products

    Develop and generate new products and product ideas based on market research on trends and niches.

  • Draw conclusions from market research results

    Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.

  • Persuade clients with alternatives

    Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Manage product testing

    Oversee the testing procedures to ensure that the end-product complies with the quality and safety requirements.

  • Define technology strategy

    Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.

  • Combine business technology with user experience

    Analyse and exploit the points where technology, user experience, and business meet in order to create and develop new products.

  • Prepare market research reports

    Report on the outcomes of the market research, main observations and outcomes, and notes helpful for analysing the information.

  • Manage the customer experience

    Monitor, create and oversee customer experience and perception of brand and service. Ensure pleasant customer experience, treat customers in a cordial and courteous manner.

  • Design customer experiences

    Create customer experiences to maximise client's satisfaction and profitability.

  • Develop promotional tools

    Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.

  • Oversee quality control

    Monitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.

  • Develop product design

    Translate market requirements into product design and development.

  • Develop communications strategies

    Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.

  • Analyse market financial trends

    Monitor and forecast the tendencies of a financial market to move in a particular direction over time.

  • Analyse economic trends

    Analyse developments in national or international trade, business relations, banking, and developments in public finance and how these factors interact with one another in a given economic context.

  • Identify market niches

    Analyse the composition of the markets, segment these into groups, and highlight the opportunities that each one of these niches represent in terms of new products.

  • Plan product management

    Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.

  • Develop business plans

    Plan, write and collaborate in the implement business plans. Include and foresee in the business plan the market strategy, the competitive analysis of the company, the design and the development of the plan, the operations and the management aspects and the financial forecast of the business plan.

  • Execute marketing plan

    Carry out all the activities involved in achieving specific marketing objectives within a given timeframe

  • Analyse consumer buying trends

    Analyse buying habits or currently prevalent customer behaviour.

Optional knowledge and skills

manage the handling of promotional materials create prototype of user experience solutions provide improvement strategies maximise sales revenues analyse cultural trends carry out sales analysis manage feedback market pricing follow production schedule advise on communication strategies schedule production production processes integrate marketing strategies with the global strategy manage production systems product comprehension web analytics sales strategies develop revenue generation strategies pricing strategies apply strategic thinking manage profitability coordinate events perform product testing cost management quality standards ensure products meet regulatory requirements analyse data about clients study sales levels of products product data management track key performance indicators