Profession product manager

Brand and product managers conduct research and design, organise and oversee the development and exposure of a brand. They establish programs for the coordination of activities and assess cost effectiveness.

Personality Type

• Enterprising / Conventional

Related professions marketing

• Market analyst

Knowledge

• Socio-economic trends in your sector

  Situation and evolution of a sector from a socio-economic perspective. Economic parameters such as the value contribution to the GDP of this sector, public and private investment, open calls and funding opportunities, audience trends, and household consumption related to your sector. Monitor of social perception and political focus: social perception of the sector and its stakeholders as a whole, academic and professional acknowledgement of this sector's professionals, qualification frameworks, audience evolution and trends, government authorities related to this sector, promotional measures, rulings and public investment.

• Market research

  The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

• Product life-cycle

  The management of the life-cycle of a product from the development stages to the market entry and market removal.

Skills

• Develop product design

  Convert market requirements into product design and development.

• Identify market niches

  Analyse the composition of the markets, segment these into groups, and highlight the opportunities that each one of these niches represent in terms of new products.

• Execute marketing plan

  Carry out all the activities involved in achieving specific marketing objectives within a given timeframe.

• Plan product management

  Manage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.

• Combine business technology with user experience

  Analyse and exploit the points where technology, user experience, and business meet in order to create and develop new products.

• Analyse consumer buying trends

  Analyse buying habits or currently prevalent customer behaviour.

• Analyse market financial trends

  Monitor and forecast the tendencies of a financial market to move in a particular direction over time.

• Develop promotional tools

  Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.

• Develop communication strategies

  Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.

• Prepare market research reports

  Report on the outcomes of the market research, main observations and outcomes, and notes helpful for analysing the information.

• Persuade clients with alternatives

  Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.

• Oversee quality control

  Monitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.

• Analyse economic trends

  Analyse developments in national or international trade, business relations, banking, and developments in public finance and how these factors interact with one another in a given economic context.

• Define technology strategy

  Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.

• Develop new products

  Develop and generate new products and product ideas based on market research on trends and niches.

• Draw conclusions from market research results

  Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.

• Develop business plans

  Plan, write and collaborate in the implement business plans. Include and foresee in the business plan the market strategy, the competitive analysis of the company, the design and the development of the plan, the operations and the management aspects and the financial forecast of the business plan.

• Manage product testing

  Oversee the testing procedures to ensure that the end-product complies with the quality and safety requirements.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

• Manage the customer experience

  Monitor, create and oversee customer experience and perception of brand and service. Ensure pleasant customer experience, treat customers in a cordial and courteous manner.

• Design customer experiences

  Create customer experiences to maximise client's satisfaction and profitability.

Optional knowledge and skills

Source: Sisyphus ODB