Profession sales engineer

Sales engineers provide technical customisation of products based on customers requests and needs (mainly heavy duty), such as building equipment. They take care of business to business contact and assume responsibility for complex repairs and maintenance process.

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Personality Type

  • Enterprising / Realistic


  • Consumer protection

    The current legislation applicable in relation to the rights of consumers in the marketplace.


  • Issue sales quotations for repairs or maintenance

    Issue sales quotes, allowing potential customers to see which costs would be involved for the work or services they would like to have done.

  • Keep up-to-date on manufacturer's policies

    Stay up-to-date on manufacturer warranty and policy procedures; communicate with factory representatives.

  • Check finished vehicles for quality control

    Perform quality control on finished vehicles; make sure that quality standards have been achieved.

  • Apply health and safety standards

    Adhere to standards of hygiene and safety established by respective authorities.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Carry out parts purchasing

    Order specific parts required for maintenance and repair of a wide variety of vehicles.

  • Maintain parts inventory

    Maintain stock levels in accordance with organisation procedures and policies; estimate upcoming supply needs.

  • Coordinate automotive repair and maintenance service

    Coordinate the repair and maintenance services for automobiles and pursue the maximum usage of automotive repair equipment.

  • Apply territory planning

    Plan the most cost-effective coverage of a sales territory with the available sales resources. Take into account prospect numbers, density, and buying patterns.

  • Achieve sales targets

    Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.

  • Provide customer follow-up services

    Register, follow-up, solve and respond to customer requests, complaints and after-sales services.

  • Negotiate sales contracts

    Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.

  • Provide customer information related to repairs

    Inform customers about necessary repairs or replacements, discuss products, services and costs, include accurate technical information.

  • Calculate costs of repair operations

    Calculate material and labour costs of repair operations; understand appropriate computer programmes.

  • Maintain customer records

    Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Implement marketing strategies

    Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

  • Manage vehicle services' financial resources

    Control the costs concerning the salaries of employees, the equipment needed for repair and maintenance, insurance, stock, purchasing new components, etc.

  • Advise customers on motor vehicles

    Provide customer advice on motor vehicles, and possible options and accessories; communicate clearly and politely.

  • Ensure compliance with warranty contracts

    Implement and monitor repairs and/or replacements by the supplier in compliance with warranty contracts.

  • Maintain vehicle records

    Maintain vehicle records by accurately recording service operations and repairs.

Optional knowledge and skills

teamwork principles maximise sales revenues types of vehicles interpret electrical diagrams apply technical communication skills supply chain principles car controls carry out repair of vehicles think proactively show confidence purchase automotive equipment perform road testing drive vehicles inventory management rules electrical wiring plans parts pricing organise storage facilities e-procurement use communication techniques