Profession search engine optimisation expert

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

Personality Type

• Conventional / Investigative

Knowledge

• Keywords in digital content

  The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.

• Web analytics

  The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.

• Sales strategies

  The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

• Social media marketing techniques

  The marketing methods and strategies used to increase attention and website traffic through social media channels.

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

Skills

• Use customer relationship management software

  Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.

• Manage content development projects

  Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools to support the process.

• Provide written content

  Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.

• Apply social media marketing

  Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

• Enhance website visibility

  Promote the website to users, business partners and search engines. Optimise the website exposure to search engines, send out emails, determine pricing and policies and conduct marketing actions.

• Conduct search engine optimisation

  Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.

• Integrate content into output media

  Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.

• Perform online data analysis

  Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.

Optional knowledge and skills

Source: Sisyphus ODB