Profession shop manager

Shop managers are responsible for activities and staff in specialised shops.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Sales activities

    The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.

  • Employment law

    The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.

Skills

  • Ensure customer focus

    Attitude that puts customers at the centre of the business in all cases.

  • Use different communication channels

    Use various types of communication channels such as verbal, handwritten, digital and telephonic communication with the aim of constructing and sharing information and ideas.

  • Study sales levels of products

    Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

  • Maintain relationship with customers

    Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

  • Supervise merchandise displays

    Work closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.

  • Set up pricing strategies

    Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

  • Maximise sales revenues

    Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.

  • Negotiate buying conditions

    Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.

  • Apply health and safety standards

    Adhere to standards of hygiene and safety established by respective authorities.

  • Obtain relevant licenses

    Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.

  • Manage theft prevention

    Apply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.

  • Ensure correct goods labelling

    Ensure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and adhere to regulations.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Recruit employees

    Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

  • Oversee promotional sales prices

    Ensure that sale prices and promotions are passed through the register as they should.

  • Adhere to organisational guidelines

    Adhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.

  • Order supplies

    Command products from relevant suppliers to get convenient and profitable products to purchase.

  • Apply procurement

    Undertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.

  • Negotiate sales contracts

    Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Set sales goals

    Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.

  • Ensure compliance with purchasing and contracting regulations

    Implement and monitor company activities in compliance with legal contracting and purchasing legislations.

  • Measure customer feedback

    Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

  • Maintain relationship with suppliers

    Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

  • Monitor customer service

    Ensure all employees are providing excellent customer service in accordance to company policy.

Optional knowledge and skills

ensure store security plan marketing strategy write work-related reports implement sales strategies maintain store cleanliness store products managing a business with great care examine merchandise operate cash point implement marketing strategies coordinate orders from various suppliers perform market research use internet to increase sales identify suppliers produce sales reports sell products manage inventory manage aftersales processes to comply with business standards process orders from online shop handle financial overviews of the store

Common job titles

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  • Shop manager
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