Profession talent agent

Talent agents represent artists, authors, performers and athletes. They promote their clients in order to attract prospective employers. Talent agents set up public appearances, auditions and performances. They take care of contract negotiations.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Contract law

    The field of legal principles that govern written agreements between parties concerning the exchange of goods or services, including contractual obligations and termination.

  • Employment law

    The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.

Skills

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Provide career counselling

    Advise beneficiaries on future career options through counselling and, potentially, through career testing and evaluation.

  • Help coordinate promotional activities

    Help establish a schedule for promotional activities. Define the content of promotional activities. Select resource person or people to delegate and share relevant information with them. Prepare the necessary material.

  • Analyse data about clients

    Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.

  • Coach clients

    Actively help clients to improve their strengths and confidence. Propose courses and workshops or coach them yourself.

  • Manage contracts

    Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

  • Prospect new customers

    Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.

  • Arrange bookings

    Arrange shows, performances, concerts, etc. for clients.

  • Develop professional network

    Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

  • Identify talent

    Identify talents and involve them in a particular sport.

  • Plan medium to long term objectives

    Schedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.

Optional knowledge and skills

manage sporting career read manuscripts liaise with sports organisations analyse consumer buying trends perform market research attend performances copyright legislation liaise with celebrities entertainment industry liaise with book publishers organise auditions propose projects to artist identify training needs sales promotion techniques financial management introduce artist to potential employers identify physical characteristics of performer apply risk management in sports adapt to artists' creative demands attend book fairs