Profession tour operators manager
Tour operators managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.
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Personality Type
Knowledge
- Tourism market
The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.
- Sales strategies
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Skills
- Manage contracts
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.
- Build a network of contacts with suppliers of tourist services
Establish a widely spread network of suppliers in the tourism industry. Prepare the best possible package and tourist services.
- Negotiate tourism rates
Reach agreements in tourism sales by discussing services, volumes, discounts and commission rates.
- Maximise sales revenues
Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
- Select optimal distribution channel
Choose the best possible distribution channel for the customer.
- Recruit employees
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
- Manage staff
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
- Oversee quality control
Monitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.
- Set up pricing strategies
Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.
- Maintain customer service
Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
- Develop tourism products
Develop and promote tourism products, activities, services and package deals.
- Prepare travel packages
Make holiday and travel packages ready and arrange, travel, accommodation, logistics and services such as chartered airplanes, taxis, car rental or excursions for clients.
- Translate strategy into operation
Render strategic tasks into operative level according to the planned timing to achieve planned results and objectives.
- Provide customised products
Make and develop custom-made products and solutions for customer's specific needs.
- Handle personal identifiable information
Administer sensitive personal information on customers securely and discreetly
- Develop strategies for accessibility
Create strategies for a business to enable optimum accessibility for all clients.
- Perform market research
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
- Build business relationships
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
- Measure customer feedback
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
- Oversee the design of touristic publications
Monitor the design of marketing publications and materials for the promotion of tourism-related products.
- Develop revenue generation strategies
Elaborate methodologies through which a company markets and sells a product or service to generate income.
- Comply with food safety and hygiene
Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
- Plan marketing strategy
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
- Manage budgets
Plan, monitor and report on the budget.
- Manage distribution channels
Oversee distribution channels with regards to the requirements of customers.
- Oversee the printing of touristic publications
Manage the printing of marketing publications and materials for the promotion of tourism-related products.
- Plan medium to long term objectives
Schedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.
Optional knowledge and skills
develop tourism destinations identify suppliers negotiate tourism experience purchases coordinate operational activities manage production of destination promotional materials manage distribution of destination promotional materials create annual marketing budget develop working proceduresSource: Sisyphus ODB