Profession tourism product manager

Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.

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Personality Type

  • Enterprising / Conventional

Knowledge

  • Market analysis

    The field of market analysis and research and its particular research methods.

  • Geographical areas relevant to tourism

    The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

  • Tourism market

    The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

  • Tourist resources of a destination for further development

    The study of touristic resources in a specific area and its potential for further development of new touristic services and events.

Skills

  • Set up pricing strategies

    Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

  • Comply with food safety and hygiene

    Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

  • Maintain customer service

    Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

  • Assess an area as a tourism destination

    Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

  • Manage distribution of destination promotional materials

    Oversee the distribution of touristic catalogues and brochures.

  • Manage contracts

    Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

  • Manage production of destination promotional materials

    Oversee creation, production and distribution of touristic catalogues and brochures.

  • Create annual marketing budget

    Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

  • Manage distribution channels

    Oversee distribution channels with regards to the requirements of customers.

  • Manage medium term objectives

    Monitor medium term schedules with budget estimations and reconciliation on a quarterly basis.

  • Plan medium to long term objectives

    Schedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.

  • Develop tourism products

    Develop and promote tourism products, activities, services and package deals.

  • Implement sales strategies

    Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

  • Produce content for tourism brochures

    Create content for leaflets and tourism brochures, travel services and package deals.

  • Monitor contractor performance

    Manage contractor performance and assess whether they are meeting the agreed standard and correct underperformance if needed.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Participate in tourism events

    Take part in tourism fairs and exhibitions in order to promote, distribute and negotiate tourism services and packages.

  • Develop travel charter programme

    Create travel charter programmes in accordance to organisation policy and market demand.

  • Negotiate supplier arrangements

    Reach an agreement with the supplier upon technical, quantity, quality, price, conditions, storage, packaging, send-back and other requirements related to the purchasing and delivering process.

  • Create new concepts

    Come up with new concepts.

  • Build a network of contacts with suppliers of tourist services

    Establish a widely spread network of suppliers in the tourism industry. Prepare the best possible package and tourist services.

  • Carry out inventory planning

    Determine the optimal quantities and timings of inventory in order to align it with sales and production capacity.

  • Implement marketing strategies

    Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

  • Develop tourism destinations

    Create tourism packages by discovering destinations and places of interest in cooperation with local stakeholders.

Optional knowledge and skills

apply foreign languages in tourism utilise cross-selling