Profession tourist information officer

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

Personality Type

• Enterprising / Conventional
• Conventional / Enterprising

Knowledge

• Local area tourism industry

  The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.

• Geographical areas relevant to tourism

  The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

Skills

• Apply foreign languages in tourism

  Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.

• Process reservations

  Execute customers' reservations in accordance to their schedules and needs by phone, electronically or in person.

• Develop tourist information materials

  Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.

• Process booking

  Execute a booking of a place according to client's requirement in advance and issue all appropriate documents.

• Maintain customer service

  Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

• Produce content for tourism brochures

  Create content for leaflets and tourism brochures, travel services and package deals.

• Maintain working relationships

  Ensure effective working relationships with colleagues and others. Maintain them over long periods of time.

• Comply with food safety and hygiene

  Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

• Handle personal identifiable information

  Administer sensitive personal information on customers securely and discreetly

• Provide directions to guests

  Show guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.

• Assist visitors

  Aid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.

• Provide tourism related information

  Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.

• Communicate with customers

  Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

• Coordinate efforts of stakeholders for destination promotion

  Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.

• Maintain customer records

  Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.

• Identify customer's needs

  Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

• Devise special promotions

  Develop promotion activities to stimulate sales.

• Respond to customers' inquiries

  Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.

• Collect tourist information

  Gather and compile relevant touristic information from a variety of sources.

• Demonstrate intercultural competences in hospitality services

  Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.

• Quote prices

  Refer to prices for the client by researching and estimating fare rates.

• Distribute local information materials

  Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.

Optional knowledge and skills

Source: Sisyphus ODB