Profession tourist information officer

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

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Personality Type

  • Enterprising / Conventional
  • Conventional / Enterprising

Knowledge

  • Local area tourism industry

    The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.

  • Geographical areas relevant to tourism

    The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

Skills

  • Produce content for tourism brochures

    Create content for leaflets and tourism brochures, travel services and package deals.

  • Demonstrate intercultural competences in hospitality services

    Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.

  • Assist visitors

    Aid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.

  • Collect tourist information

    Gather and compile relevant touristic information from a variety of sources.

  • Maintain customer service

    Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

  • Develop tourist information materials

    Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.

  • Maintain customer records

    Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.

  • Maintain working relationships

    Ensure effective working relationships with colleagues and others. Maintain them over long periods of time.

  • Handle personal identifiable information

    Administer sensitive personal information on customers securely and discreetly

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Process booking

    Execute a booking of a place according to client's requirement in advance and issue all appropriate documents.

  • Quote prices

    Refer to prices for the client by researching and estimating fare rates.

  • Distribute local information materials

    Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.

  • Respond to customers' inquiries

    Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.

  • Process reservations

    Execute customers' reservations in accordance to their schedules and needs by phone, electronically or in person.

  • Devise special promotions

    Plan and invent promotion activities to stimulate sales

  • Communicate with customers

    Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.

  • Provide tourism related information

    Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.

  • Provide directions to guests

    Show guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.

  • Apply foreign languages in tourism

    Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.

  • Coordinate efforts of stakeholders for destination promotion

    Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.

  • Comply with food safety and hygiene

    Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

Optional knowledge and skills

perform services in a flexible manner organise cultural events build business relationships sell tickets apply social media marketing work in a hospitality team sell souvenirs integrate content into output media process payments ensure customer focus

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