Profession venue programmer

Venue programmers are in charge of the artistic programme of a venue (theatres, cultural centers, concert halls etc.) or of temporary settings (festivals). They follow artistic trends and up-coming artists, keep in contact with bookers and agents to build a consistent programme and encourage artistic creation. All of this happens within the boundaries of the artistic and financial scope of the organisation they are involved in.   

Would you like to know what kind of career and professions suit you best? Take our free Holland code career test and find out.

Personality Type

  • Enterprising / Conventional
  • Enterprising / Investigative


  • Business management principles

    Principles governing business management methods such as strategy planning, methods of efficient production, people and resources coordination.


  • Keep up with trends

    Monitor and follow new trends and developments in specific sectors.

  • Coordinate operational activities

    Synchronise activities and responsibilities of the operational staff to ensure that the resources of an organisation are used most efficiently in pursuit of the specified objectives.

  • Manage venue programme

    Coordinate the artists' tour agenda and availability with the seasonal venue program and respect the deadlines.

  • Coordinate artistic production

    Oversee the day-to-day coordination of production tasks so that the organisation fits within the desired artistic and business policies and in order to present productions in a uniform corporate identity to the public.

  • Communicate in English at a competent user level

    Competent use of English; R351refers to level C1 in the Common European Framework of Reference for Languages (CEFR).

  • Select artistic productions

    Research artistic productions and choose which ones could be included in the programme. Initiate contact with the company or agent.

  • Program artistic productions

    Put up a complete season planning. Meet all requirements in terms of resources, budget and staff, both overall and per production. Ensure compliance with the limits of personnel required by the business direction.

  • Negotiate artistic productions

    Negotiate the terms for artistic productions with the selected companies, keeping within the budgetary limits prepared by the business leadership.

  • Monitor programming finances

    Oversee the monitoring of the budgets for each production, and find as many funds and sponsors as necessary in order to contribute to the financial optimisation of the production.

  • Engage artistic staff

    Search for and engage appropriate staff for upcoming artistic events and productions by recruiting talented and competent employees in order to carry out high-quality artistic projects.

  • Promote event

    Generate interest in an event. Post fliers, place ads in free or inexpensive publications, and generate buzz online. Consider radio ads as well as ads in larger print publications and on established websites.

  • Draw up artistic programming policy

    Formulate ideas, possible plans and concepts concerning the artistic policy in the medium and short term. More specifically, focus on the season programming in order to contribute to the development of a coherent, high quality and realistic policy by the artistic direction.

Optional knowledge and skills

speak different languages collaborate with music librarians supervise sales activities contextualise artistic work plan musical performances study music develop an artistic network art-historical values musical genres develop artistic project budgets set sales promotions