Profession visual merchandiser
Visual merchandisers plan and design commercial, industrial, public, retail and residential building interiors to produce an environment tailored to a purpose, taking into consideration factors that enhance living and working environments and sales promotion. They coordinate and participate in their construction and decoration.
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- Enterprising / Realistic
Related professions display
- Display designer
- Window dresser
- Merchandising techniques
The selling techniques to attract customers and increase sales.
- Liaise with appropriate staff for visual display
Communicate with appropriate staff in order to determine which types of merchandise should be featured on display.
- Execute visual presentation changes
Prepare and execute visual presentation changes by moving items, changing shelving and fixtures, changing signs, adding and removing decorative accessories, etc.
- Assemble visual displays
Assemble and rearrange visual displays in showcase or in-store.
- Conduct research on trends in design
Conduct research on present and future evolutions and trends in design, and associated target market features.
- Negotiate with suppliers for visual material
Negotiate with suppliers on the delivery of visual equipment; stay within the budget at all times.
- Change window displays
Change or rearrange window displays. Reflect changes in the shop inventory. Emphasise new promotional actions.
- Interpret floor plans
Be able to think three-dimensionally; understand the results of moving the position of objects and patterns on floor plans.
- Develop store design
Develop visual concepts and strategies to promote retail brands, products and services, for in-store design, catalogue design and web shop design.
- Maintain relationship with suppliers
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
- Assess visual impact of displays
Analyse feedback from customers and co-workers on the visual impact of displays and showcases; implement changes where needed.
- Maintain relationship with customers
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
- Have computer literacy
Utilise computers, IT equipment and modern day technology in an efficient way.
- Coach team on visual merchandising
Coach sales team on in-store visual merchandising; help employees to interpret guidelines; train employees in effective execution of visual concept.