Profession visual merchandiser

Visual merchandisers plan and design commercial, industrial, public, retail and residential building interiors to produce an environment tailored to a purpose, taking into consideration factors that enhance living and working environments and sales promotion. They coordinate and participate in their construction and decoration.

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Personality Type

Related professions display

  • Display designer
  • Window dresser


  • Merchandising techniques

    The selling techniques to attract customers and increase sales.


  • Conduct research on trends in design

    Conduct research on present and future evolutions and trends in design, and associated target market features.

  • Maintain relationship with suppliers

    Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

  • Assess visual impact of displays

    Analyse feedback from customers and co-workers on the visual impact of displays and showcases; implement changes where needed.

  • Negotiate with suppliers for visual material

    Negotiate with suppliers on the delivery of visual equipment; stay within the budget at all times.

  • Execute visual presentation changes

    Prepare and execute visual presentation changes by moving items, changing shelving and fixtures, changing signs, adding and removing decorative accessories, etc.

  • Change window displays

    Change or rearrange window displays. Reflect changes in the shop inventory. Emphasise new promotional actions.

  • Coach team on visual merchandising

    Coach sales team on in-store visual merchandising; help employees to interpret guidelines; train employees in effective execution of visual concept.

  • Maintain relationship with customers

    Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

  • Interpret floor plans

    Be able to think three-dimensionally; understand the results of moving the position of objects and patterns on floor plans.

  • Develop store design

    Develop visual concepts and strategies to promote retail brands, products and services, for in-store design, catalogue design and web shop design.

  • Have computer literacy

    Utilise computers, IT equipment and modern day technology in an efficient way.

  • Assemble visual displays

    Assemble and rearrange visual displays in showcase or in-store.

  • Liaise with appropriate staff for visual display

    Communicate with appropriate staff in order to determine which types of merchandise should be featured on display.

Optional knowledge and skills

monitor stock level trends in fashion carry out sales analysis use cad software drive vehicles monitor stock movement teamwork principles analyse bestsellers meet deadlines

Source: Sisyphus ODB