Profession web content manager

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

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Personality Type

  • Conventional / Investigative

Knowledge

  • Web programming

    The programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to carry out appropriate actions and visualise the content.

  • Keywords in digital content

    The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.

  • Authoring software

    The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.

  • Style sheet languages

    The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.

  • Legal requirements of ICT products

    The international regulations related to the development and use of ICT products.

  • Publishing strategy

    The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.

  • Information structure

    The type of infrastructure which defines the format of data: semi-structured, unstructured and structured.

  • Content development processes

    The specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.

Skills

  • Translate requirement concepts into content

    Develop digital content by following given requirements and guidelines.

  • Identify legal requirements

    Conduct research for applicable legal and normative procedures and standards, analyse and derive legal requirements that apply to the organisation, its policies and products.

  • Utilise content types

    Use MIME types and subtypes as standard identifier to indicate the type of data that a file contains such as the type of link, object, script and style elements and the media type.

  • Compile content

    Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.

  • Comply with legal regulations

    Ensure you are properly informed of the legal regulations that govern a specific activity and adhere to its rules, policies and laws.

  • Integrate content into output media

    Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.

  • Use content management system software

    Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.

  • Identify customer requirements

    Apply techniques and tools, such as surveys, questionnaires, ICT applications, for eliciting, defining, analysing, documenting and maintaining user requirements from system, service or product.

  • Provide multimedia content

    Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.

  • Manage online content

    Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.

  • Use markup languages

    Utilise computer languages, that are syntactically distinguishable from the text, to add annotations to a document, specify layout and process types of documents such as HTML.

  • Translate requirement concepts into visual design

    Develop visual design from given specifications and requirements, based on the analysis of the scope and target audience. Create a visual representation of ideas such as logos, website graphics, digital games and layouts.

  • Provide written content

    Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.

  • Interpret technical texts

    Read and understand technical texts that provide information on how to perform a task, usually explained in steps.

  • Create content title

    Come up with an appealing title that draws people's attention to the content of your article, story or publication.

  • Ensure compliance with legal requirements

    Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

  • Ensure compliance with company regulations

    Guarantee that employees' activities follow company regulations, as implemented through client and corporate guidelines, directives, policies and programmes.

  • Conduct content quality assurance

    Carry out validation of content by reviewing it according to formal and functional quality, usability and applicable standards.

  • Apply tools for content development

    Use specialised content development tools such as content and terminology management systems, translation memory systems, language checker and editors to generate, compile and transform content according to specified standards.

  • Conduct search engine optimisation

    Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.

  • Manage content metadata

    Apply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video and audio files, applications and images.

Optional knowledge and skills

content marketing strategy javascript world wide web consortium standards manage content development projects perform copywriting sass jsss design digital call to action php css provide guidelines for content development cognitive psychology perform online data analysis less proofread text ajax ensure proper document management

Common job titles

  • Head of travel
  • Esl content editor
  • Digital content manager
  • Web content manager
  • Content manager