Profession wholesale merchant

Wholesale merchants investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.

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Personality Type

  • Enterprising / Conventional
  • Conventional / Enterprising


  • Product comprehension

    The offered products, their functionalities, properties and legal and regulatory requirements.

  • Sales strategies

    The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.


  • Monitor international market performance

    Continuously monitor the international market performance by staying up-to-date with trade media and trends.

  • Plan transport operations

    Plan mobility and transport for different departments, in order to obtain the best possible movement of equipment and materials. Negotiate the best possible delivery rates; compare different bids and select the most reliable and cost-effective bid.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Negotiate buying conditions

    Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.

  • Negotiate sales contracts

    Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.

  • Comprehend financial business terminology

    Grasp the meaning of basic financial concepts and terms used in businesses and financial institutions or organisations.

  • Maintain financial records

    Keep track of and finalise all formal documents representing the financial transactions of a business or project.

  • Identify suppliers

    Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts and agreements with them.

  • Identify new business opportunities

    Pursue potential customers or products in order to generate additional sales and ensure growth.

  • Initiate contact with sellers

    Identify sellers of commodities and establish contact.

  • Assess supplier risks

    Evaluate supplier performance in order to assess which suppliers do or may not perform adequately, stick to the agreed contracts, meet the standard requirements and desired quality at all times or who may pose future risks.

  • Identify customer's needs

    Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

  • Initiate contact with buyers

    Identify buyers of commodities and establish contact.

  • Build business relationships

    Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

  • Have computer literacy

    Utilise computers, IT equipment and modern day technology in an efficient way.

  • Show entrepreneurial spirit

    Demonstrate a proactive attitude and determination to achieve success in business

  • Negotiate sale of commodities

    Discuss client's requirements for buying and selling commodities and negotiate their sale and purchase in order to obtain the most beneficial agreement.

Optional knowledge and skills

computer equipment machinery products perfume and cosmetic products hides, skins and leather products types of maritime vessels clothing and footwear products pharmaceutical products e-procurement sugar, chocolate and sugar confectionery products debt systems metal and metal ore products textile products, textile semi-finished products and raw materials beverage products fruit and vegetable products sales activities mining, construction and civil engineering machinery products waste management speak different languages furniture, carpet and lighting equipment products supply chain principles glassware products export control principles textile industry machinery products manage storage operations maintain relationship with customers watches and jewellery products chemical products hardware, plumbing and heating equipment products meet deadlines types of aircraft apply strategic thinking live animal products fish, crustacean and mollusc products flower and plant products visit suppliers wood products commercial law coffee, tea, cocoa and spice products machine tools waste and scrap products tobacco products office furniture products industrial tools construction products agricultural raw materials, seeds and animal feed products electrical household appliances products handle cargo space on sale inventory management rules electronic and telecommunication equipment electronic communication dairy and edible oil products household products agricultural equipment meat and meat products tolerate stress office equipment

Common job titles

  • Data processing clerk 1
  • Merchandiser- jewelry & beauty
  • Associate merchant - l & g tools/storage
  • Operations clerk 1
  • Associate merchant - toilet repair & tools
  • Receptionist/administrative assistant/customer service
  • Customer experience associate
  • Sap developer - contract
  • Visual road merchandiser
  • Assistant/associate merchant